New Era Bows Dodger Stadium Shop
A few years after it opened a Los Angeles flagship, Buffalo, N.Y.–headquartered New Era introduced a New Era Team Store at Los Angeles’ landmark Dodger Stadium.
The store, opened March 27, is located in the right-field pavilion plaza area of Dodger Stadium, where Sandy Koufax and Fernando Valenzuela brought the team to World Series championships.
The flagship-sized store is more than 2,200 square feet, according to a New Era statement. It will offer an expansive assortment of New Era headwear, men’s and women’s apparel as well as accessories such as backpacks and wallets. The store also features a “history wall,” which tells the story of the Dodgers’ Brooklyn beginnings to its more than 50 years in Los Angeles.
“We are excited to partner with New Era, a dynamic brand. The product offering now stretches beyond amazing headwear and into apparel for men, women and kids,” Dodger Director of Merchandise and Retail Allister Annear said in a statement. “Together we have developed a new and diverse retail footprint at the ballpark and will continue to focus on making the best product available for Dodger fans.”
New Era is the official cap maker for Major League Baseball and the National Football League. It runs 14 flagship stores around the world and claims to have manufactured 40 million caps in 2012.
New Era is not the first company to open a branded shop in an MLB stadium. The Nike, American Needle and 47 Brand labels also run stores at Dodger Stadium. In 2013, Oakley opened a boutique offering its apparel, eyewear and accessories bearing logos of the Angels baseball team at Angels Stadium in Anaheim, Calif.