Celebrating 20 Years of DC Shoes
It looks like it is going to be a year-long birthday bash for DC Shoes, which turns 20 this year.
Started by skateboarders Ken Block and Damon Way in 1994, the brand is now owned by Quiksilver, the Orange County surfwear and shoe maker based out of Huntington Beach, Calif.
To celebrate two decades on store racks, the company is reissuing the Lynx shoe model, which was launched in 1998 and quickly became one of the more popular shoe models in the collection.
This time around, the shoe is sleeker with more tech ingredients, such as a super suede TPU-backed upper section and holes for breathability as well as an abrasion-resistant rubber sole. The reissued shoe also sports the popular orange and gray colorways that skateboarders liked way back when. As the year progresses, other color combos will be introduced for each season.
Not a company to eschew publicity, pro skaters Josh Kalis, the first DC pro to be featured in the shoe, will appear in the DC Shoes' new ad campaign along with newer rider Matt Miller.