Art Meets Fashion at H&M and the Whitney
To celebrate the opening of the new H&M store on New York’s Fifth Avenue, the Swedish fast-fashion retailer teamed up with artist Jeff Koons and the Whitney Museum of American Art. Koons created a limited-edition handbag for H&M modeled after his well-known Balloon Dog sculpture series.
The Balloon Dog (Yellow) bag is on sale—in limited quantities, natch—for $49.95 at H&M stores across the U.S. and online, as well as at the gift shop at the Whitney, which is hosting a Jeff Koons Retrospective.
The new 57,000-square-foot H&M store features a four-story atrium and a 740-square-foot LED screen. The store is the first in the U.S. to offer a full concierge service, as well as the H&M Home collection. Located at 589 Fifth Ave., this is H&M’s 13th store in Manhattan.
"I'm very happy to be working with H&M. It's really exciting to be celebrating the opening of their flagship store and I'm very proud the bag," said Jeff Koons, dubbed by H&M as "the People's Artist." "Art is something that is accessible, we interact with it all the time and H&M makes fashion the same way."
The Jeff Koons exhibition will be the final show to be held at the Whitney’s Marcel Breuer building before the museum’s new Renzo Piano-designed building opens in the Meatpacking District next year.