July 18, 2014
H&M's new 57,000-square-foot store on New York's Fifth Avenue
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To celebrate the opening of the new H&M store on New York’s Fifth Avenue, the Swedish fast-fashion retailer teamed up with artist Jeff Koons and the Whitney Museum of American Art. Koons created a limited-edition handbag for H&M modeled after his well-known Balloon Dog sculpture series.