DTLA Pioneer Daniel Patrick Moving to Crescent Heights
Before downtown Los Angeles got hip, designer label Daniel Patrick pioneered the neighborhood with a sprawling shop at 1039 S. Broadway, which is a short walk from the main drag of the Los Angeles Fashion District—the stretch of Ninth Street between Main and Los Angeles streets.
Daniel Patrick, the label’s designer, started 2016 on an expansion kick. He moved his business into a 7,000-square-foot Fashion District warehouse, and he confirmed that a new Daniel Patrick boutique will open in April.
With its collection of jeans and basics with a fashion edge, Daniel Patrick is scheduled to open a new shop at 7967 Melrose Ave. The district has been nicknamed Crescent Heights. Neighbors will be boutiques such as G-Star, Tokidoki and Adidas Originals. Fred Segal is located a few blocks away.
The new space will be closer to tourists staying in the West Hollywood area as well as the label’s local fan base, said Patrick, a native of Sydney. When he first visited Los Angeles in 2008, he walked past Melrose’s boutiques. “In a way, it fulfills a dream to have a space on Melrose,” he said.
The 800-square-foot space will feature white walls, concrete floors and opportunities to “curate” the Daniel Patrick line, which includes denim, leather jackets, T-shirts and sweats. He will design the look of the new store with Jenny Trinh, his wife and business-partner. The downtown Los Angeles retail space will remain in operation, so the label will have a place to display its entire line.
At the end of January, Daniel Patrick wrapped up a move into a warehouse/office space at 1233 S. San Pedro St. The address will house shipping and receiving for the label. It also will feature a showroom, e-commerce operations, a photo studio for e-commerce and a marketing office. In the future, the brand plans on expanding its “lifestyle brand” features and perhaps open a store in New York.