LOS ANGELES FASHION WEEK
Style Fashion Week Moving to West Hollywood
UPDATE: The current Los Angeles Fashion Week Calendar can be found here.
After six years in downtown Los Angeles, Style Fashion Week is moving its runways to West Hollywood, Calif. said Veronica Welch Kerzner, the founder and the chief executive officer of the fashion show producer.
From March 16-20, the glitzy runway series will move to the Pacific Design Center compound in West Hollywood.
The 1.6 million-square-foot compound has been the address of showrooms and major events such as Elton John AIDS Foundation Academy Awards party in the past. Style Fashion Week forecasts more than 20,000 attendees will visit its runway shows where designers such as Hale Bob and Malan Breton will unveil new seasons for their collections.
“We wanted to be loyal to downtown,” Kerzner said. “We’ve outgrown what we could do downtown.”
She declined to state how rent for the West Hollywood space was, or how it would compare to Style Fashion Week’s previous digs, The Reef, formerly called the LA Mart, just south of the Los Angeles Fashion District.
However, location was a major consideration, Kerzner said. “There was a lot of feedback from people who weren’t able to make it downtown,” she said. “There’s so much traffic to get downtown.”
Style Fashion Week has produced in a variety of downtown spots such as LA Live, Vibiana and a tent compound outside The Reef.
Another fashion week event is moving from downtown. The LA Fashion Week runway shows, previously held at Union Station, are now moving to Columbia Square in Hollywood. Events will be held March 13, as well as March 17-20. Another group, Fashion Week LA, will continue to hold its shows, scheduled for March 13-14, at Union Station.
Art Hearts Fashion Week produces its Los Angeles Fashion Week shows at the Taglyan Complex in Hollywood.
In the past few seasons, downtown Los Angeles been a popular choice for runway events as the neighborhood’s cachet grew as a hot spot for dining and nightclubbing.
Los Angeles Fashion Week never had a traditional home and has traditionally moved around. Until 2008, LA Fashion Week was centered at Smashbox Studios in Culver City, Calif., just outside of the downtown Los Angeles. When IMG announced that it would no longer host Mercedes-Benz Fashion Week at Smashbox Studios, different show producers put together fashion week events in different Los Angeles neighborhoods such as Mid-Wilshire, Silver Lake and Hollywood.
Mike Vensel, a veteran LA Fashion Week producer who produced the Concept LA shows, said choosing a location is tough. “There’s a trade off,” he said. ”When you produce downtown, you lose some of the Westside people. You can’t please everybody,” he said.
He also noted that too much is made of location. “If you do a strong show and have strong designers, people will go to the show,” he said. Vensel is a designer and a producer of the Concept series of runway shows. Concept is currently on hiatus.
For more information at Los Angeles Fashion Week events, visit:
Style Fashion Week
Art Hearts Fashion Week
Fashion Week LA
LA Fashion Week