XCVI MOVEMENT
XCVI Movement: Crossover Contemporary
Los Angeles–based contemporary label XCVI introduced a new athleisure collection, called XCVI Movement, at the beginning of the year.
The collection blends the aesthetics of sportswear with the performance of activewear fabrics, said Chris Myers, director of business development for XCVI Movement.
“There’s a woman out there who doesn’t feel like wearing leggings all day long, but she wants the performance features,” Myers said. “She just wants to get up in the morning and put something on that’s comfortable, but she wants to be more polished.”
Fabrics wick moisture away from the body, resist wrinkles, have SPF and UPF protection and are antimicrobial.
Bestsellers include long tees with ruching along the side for a slimming silhouette. There’s also a mesh jacket in a fabric XCVI is calling “Whisper,” which was popular with Florida retailers, Myers said.
“In Florida, it’s so cold inside [with the air conditioning]; even if it’s 90 degrees outside, you need another piece to throw on indoors,” he said, describing the line as “studio to street.”
Wholesale priced from $34 to $39, the collection is targeted at boutiques, but Myers said the line is also getting interest from golf stores and spas. “It’s truly crossover,” he said.
Myers said the company priced the line to be able to appeal to a wide range of retailers and customers.
“We think the market right now is that 100-something [dollar] retail price point to make it accessible to everyone,” he said.
For more information, visit www.xcvi.com/pages/xcvi-movement or call (213) 800-2271.
