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BEFORE E-COMMERCE: Amuse Society’s Mandy Fry, left, and Summer Rapp at the Agenda trade show in July. The label won the “Breakout Brand” award. Their e-commerce site debuted on Nov. 17.

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Amuse Society’s New E-Commerce Site

Swim/Surf

Surfwear veterans Summer Rapp and Mandy Fry made a splash when they launched their Costa Mesa, Calif.–headquartered Amuse Society label in January. Since then, they have introduced their fashion beach-lifestyle label at the Miami SwimShow in Miami, Fla., and won the “breakout brand” award at the Agenda trade show in Long Beach, Calif.

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