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TO TOKYO: Paul Blum of Fred Segal, pictured right, at a Los Angeles–area luncheon for Fred Segal’s Tokyo store. Alice Ann Wilson of Creative Artists Agency is pictured left. CAA collaborated with Fred Segal on the development of creative marketing content.

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Fred Segal to Bow in Tokyo

Brand Extension

Fred Segal, a boutique compound best known for infusing a luxe sensibility in Los Angeles’ casual lifestyle, is scheduled to open its first international location on April 17 in Tokyo—and it will be different from anything that the pioneering boutique concept has done, said Paul Blum, Fred Segal’s chief executive officer.


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