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Alex Matthews at Juice Served Here in downtown Los Angeles.

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Alex Matthews: From Fashion To Juice & Back

Almost everyone in L.A. fashion in the past eight to nine years crossed paths with Alex Matthews. He served as the national retail director for denim line G-Star, he was a man about town, but in 2008, he wanted to do something different. In fact, it was a far leap from denim. He opened a Juice Served Here location at 833 S. Spring St., a half block away from the Fashion District.

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