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Rachael McCrary of Jewel Toned in front of the brand's mobile shop.

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Jewel Toned: Taking It On the Road

What do you do when you are a hot, new shapewear brand that recently received some venture seed funding? If you are the folks at Jewel Toned, a West Hollywood, Calif.-based brand which fits the previous description, you take your act on the road. On May 19, they will take it the beaches of Los Angeles’s Venice district to show the lovely women of the area their new brand, and perhaps make a few sales.


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