EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Liberty Sage: Rhapsody’s New Contemporary Line
After almost two decades of only manufacturing juniors fashions, Los Angeles–based Rhapsody Clothing Inc. is making its first venture into the contemporary market.
Boswell: Ready-to-Wear Fast Break
Waraire Boswell built a career by designing made-to-measure suits for the NBA-sized guy.
LA Fashion Week: The crowd at the show
Our photographer Volker Corell was hard at work covering the scene on the runways and off.
Taking the Creative Approach to Growing Fashion and Retail
If Marshal Cohen had his way, retailers and fashion-industry leaders would have started breaking the rules a long time ago.
Established Designer, Growing Brand Lands MAFI Award at FBI Fashion Event
At the Fashion Business Inc. fashion fund-raiser at Union Station in downtown Los Angeles, the Moss Adams Fashion Innovator (MAFI) award was given to an established LA designer who has been expanding her reach and growing her brand in recent years.
Los Angeles Fashion Week: Spring Forward
Runway shows, installations, parties and events. Spring '14 LA Fashion Week is underway.
New Lines
The following new lines and new showrooms will be open during the Oct. 13–17 run of Los Angeles Fashion Market. (Note: Not all buildings are open all days. Please check Apparelnews.net for correct start and end dates for each building.)
Showroom Profile: Kristi Williams Sales
If things look a little crowded in the sixth-floor showroom of Kristi Williams, it’s because the space is shared by four reps who have carved out a different niche in the fashion world.
Profile: Brand Assembly
In less than two years, Brand Assembly has grown from a showroom in the Cooper Design Space to a trade show featuring 60 upscale contemporary brands held on the building’s 11th floor.
Showroom Profile: Miilla/Monoreno
Los Angeles contemporary collection Miilla has a new home on the fifth floor of the California Market Center.
Showroom Profile: ShowroomFive21
The contemporary showroom started business in the California Market Center in 2008.
Tortoise Jeans: Getting More Wash Using Less Water
Tortoise uses an ozone process to alter the jean’s color
Barbara Fields Spring 2014 Forecast: Days of Daisies and Sports
For juniors fashions, everything will be coming up daisies
