SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Quiksilver’s McKnight Steps Down
Bob McKnight, founder of surf giant, Quiksilver Inc., will retire from his position as executive chairman of the Huntington Beach, Calif.–based company
Cruise Watch
When swimwear designers showcased their latest Cruise ’15 collections in July in Miami Beach, several key trends stood out. Look for everything from laser-cut details, activewear silhouettes and edgy leather to color trends such as yellow, gray, and pastel shades of pink and blue.
Building a Better Boardshort
Modern surfing was born in Hawaii, took root in California and spread across the world. Since its early days, surfers have been on a quest to find the right gear to wear while surfing.
Surf Alternative
For Joe Huebner, the spirit of fun, which was one of the touchstones of the surf scene, is being ignored by a culture obsessed with competition.
Luxury From Fit to Fabric to Finished Details
A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.
Surf Pop-Up at Ron Herman
With surf music playing in the background and boards being shaped on site, new surf label Vissla showcased its debut collection on Aug. 2 with a pop-up shop at the Ron Herman boutique at the Fred Segal boutique compound in Los Angeles.
Val Surf Shutters in Pasadena
Val Surf, one of California’s pioneering boardsports shops, is scheduled to close its Pasadena, Calif., location by the end of this month, leaving the retailer with four locations, said Mark Richards, a co-founder of the family-owned retailer.
Fashion: Swimming Pool
Prepare for a chic getaway with Cruise ’15’s bright, eclectic mix of swimwear. Here are some of the hottest looks to wear poolside.
Flirty and Cool
Fans of the HeartSoul juniors line will soon find a collection of swimwear and coverups following a licensing agreement between Gardena, Calif.–based Big Strike, owners of the HeartSoul brand, and Miami-based swim maker In Gear Fashions Inc.
Comfort, Confidence and Summer Memories
When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.
A Brand Between Land and Sea
Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.
Creative Cooperation
Venezuelan-born sisters Maria and Lucia Rivas were inspired by fashion since they were young, and the two moved to the United States to continue their education at the Art Institute of Fort Lauderdale in Florida.
Islands in the Stream
Designing swimwear and running a swimwear company are worlds apart. So why shouldn’t a swimwear designer’s studio be a world apart from corporate headquarters? Many are.
Los Angeles Swimwear Maker Belusso to Make Colorful Splash in Miami
Inspired by the luxe beaches and resort lifestyle of the French Riviera and coastal Florida, Belusso was established six years ago in Los Angeles.
Quiksilver Posts 9 Percent Drop in Net Revenue
Surf giant Quiksilver Inc. reported declines of 9 percent in net revenue for its second quarter for fiscal 2014, released on June 2.
