SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Miami’s SwimWeek Fashion Shows in July on Hiatus, but Trade Shows Will Continue
IMG, which used to organize the Mercedes-Benz Fashion Week Swim runway shows, puts the Miami Beach event on hold.
Raj to Make Women’s Swim for Oakley
Raj Manufacturing—which produces swimwear under brands such as Ella Moss, Splendid, Hurley, Nautica and Reef—will add Oakley to its roster of licensed brands.
Mooney Exits Quiksilver, Agnes Promoted to CEO
Andy P. Mooney, chief executive officer of Quiksilver, is leaving the Huntington Beach, Calif.–based surf giant.
Core Surf Shops Honored
The SIMA Image Awards honor achievements in the surf business, and the big winner for the SIMA Image Awards was the core surf shop.
Art + Fashion + Sun + Surf
Miami’s South Beach is always a prime destination for fashionable sun-worshippers, but for a week in December, the Florida hot spot shows off its artistic side during the annual Art Basel celebration of modern and contemporary art.
Eco & Art-Driven
There’s another world, hidden in plain sight, said Lily Chehrazi and Benedict Barrett, owners and designers of the fashion brand Together California.
Ingear Fashions Introducing Licensing Swim Line Based on the Popular Beer
Constellation is upping the ante for marketing the popular beer, and its next step will be rolling out a women’s swimwear line bearing the Corona logo produced by Ingear Fashions Inc.
Summer’s Key Trends
From weekend getaways to exotic island holidays, designers have plenty of chic inspiration for Summer.
Retro Street for PacSun Exclusive
The music of tattooed rapper YG shot up Billboard charts in 2013. In 2015, he’s starting on a fashionable note thanks to a partnership with RVCA, one of the leading lifestyle, fashion and action-sports brands to come out of Orange County, Calif., in the past decade.
Rose Jannuzzi Names SVP of Operations for SwimSpot
SwimSpot, the swimwear retailer owned by Raj Manufacturing, named Rose Jannuzzi senior vice president of operations.
Quiksilver to Pasadena
Surf giant Quiksilver Inc. will open a location for its Boardriders Club store in Pasadena, Calif.
BeachRiot, Vissla, Billabong Nominated for SIMA Image Awards
The Surf Industry Manufacturers Association has awarded hot new brands and veterans of the surf industry SIMA Image Awards for the past 12 years, and on Nov. 12, the trade group announced nominees for the 2014 SIMA Image awards and a new award category—the SIMA Honor Roll.
Investors See Surf, Streetwear Poised for Growth
Surf’s up for dealmaking for action-sports and streetwear brands. In the past month, private-equity companies have announced investments in the brands and retailers in this market.
Amuse Society’s New E-Commerce Site
Surfwear veterans Summer Rapp and Mandy Fry made a splash when they launched their Costa Mesa, Calif.–headquartered Amuse Society label in January. Since then, they have introduced their fashion beach-lifestyle label at the Miami SwimShow in Miami, Fla., and won the “breakout brand” award at the Agenda trade show in Long Beach, Calif.
