SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Cherokee Acquires Tony Hawk Brands
Cherokee, the Sherman Oaks, Calif., company that has a stable of brands that include Cherokee, Carole Little, Liz Lange and Sideout, bought skateboard-centric brands Tony Hawk and Hawk from Quiksilver in a deal that closed on Jan. 10.
All Star Execs Mandy Fry and Summer Rapp to Helm New Surf Brand
The newest women’s label in the surf industry will be run by an all-star team.
Eden Eco and Little Eden: Eco-Friendly Swimwear for All
Emily Fioravanti is inspired by her years living in Santa Cruz and surfing iconic West Coast surf spots.
All-Star Surf Execs Naude, Fry and Rapp to Helm New Brand
It was announced on Jan. 6 that top women’s beach and surfwear designers Mandy Fry and Summer Rapp will partner with Paul Naude, former president of the Americas division of Billabong International LTD., to develop as yet unnamed women’s lifestyle brand.
Resort Season in Southern California's South Bay
In Manhattan Beach and Hermosa Beach, Calif., swimwear is a year-round business.
2014 Swim Shorts Resources
Emsig, Eco Swim by Aqua Green, Heather Blond, Manglar and more waterwear resources.
Capturing the Style of the Endless Summer
The reintroduction of vintage surf brands seeks to recapture the excitement of surfing's apparel pioneers.
Tom & Teddy: Father-and-Son Boardshorts
Tom & Teddy is a premium swimwear brand that was created for men and boys—fathers and sons, uncles and nephews—to celebrate their bond and mutual love for the water. The contemporary active swim line includes colorful printed trunk shorts made with a snug-fit elastic waistline and mid-thigh length offering an elevated boardshort.
Mi Ola: Swimwear With a Pura Vida Sensibility
Swimwear designer Helena Fogarty has about 15 years of fashion experience under her belt and has worked for top brands such as Chanel, Ferragamo and Zac Posen, as well as Harper’s Bazaar.
Mia Marcelle: Swimwear on the Vine
Amber Wagner’s idea for her new swimwear label, Mia Marcelle, designed in Napa Valley, Calif., had been fermenting for some time.
Cheeki Swim: Reversible Chic
In launching her swimwear collection, Cheeki Swim, Rosie Davenport was inspired by her globetrotter lifestyle as well as her California coast upbringing.
2013 Year in Review: In Memoriam
Mel Matsui, denim expert and founder, Simply Blue, Christopher Blue, Indigo Hand and Pulp
2013 Newsmaker: The Battle for Billabong
The “annus horribilis” of surf giant Billabong International Ltd. might be coming to an end. For more than a year, the Australian-headquartered company was embroiled in bitter proxy fights and hobbled by plummeting stock value on the Australian Securities Exchange, all while running an international business without a permanent chief executive officer.
