SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Swim Maker Raj Opens New Factory in Santa Fe Springs
Tustin, Calif.–based Raj Manufacturing—maker of swimwear under the Athena, Next by Athena, Luxe by Lisa Vogel, Nautica, Guess, Ella Moss, Splendid, Hurley and Reef brands—opened a new manufacturing facility in Santa Fe Springs, Calif.
Ondademar Bows on Robertson
Colombian swimwear brand Ondademar took its West Coast bow last month on Los Angeles’ Robertson Boulevard.
Sanuk Opens in Waikiki
After opening stores in Santa Monica and Cabazon, Calif., earlier this year, Sanuk headed to Hawaii.
Swim Collective Heading to New Home in August
Swim Collective, the 4-year-old West Coast swimwear trade show, will have a new home in August at the St. Regis Monarch Beach in Dana Point, Calif.
Swim Collective Heading to New Home in August
Swim Collective, the 4-year-old West Coast swimwear trade show, will have a new home in August at the St. Regis Monarch Beach in Dana Point, Calif.
New California Swim Trade Show Riviera by CurvExpo to Launch in 2014
California is getting a new swimwear trade show next year when Eurovet, the European trade show organizer and owner of CurvExpo, launches Riviera by CurvExpo in August.
SIMA Image Nominees Honor the Best-in-Class Surf Brands
Surf Industry Manufacturers Association released a list of its nominees for its 2013 Image awards on Nov. 14.
New California Swim Trade Show Riviera by CurvExpo to Launch in 2014
California is getting a new swimwear trade show next year when Eurovet, the European trade show organizer and owner of CurvExpo, launches Riviera by CurvExpo in August.
Meehan Joins Volcom as New President of North America Region
Leading boardsports brand Volcom has created a new executive position. On Oct. 31, the company announced the appointment of Kevin Meehan as the inaugural president of Volcom’s North America region.
Nike Names New VP of Action Sports
Beaverton, Ore.–based athletic footwear and apparel giant Nike Inc. named Scott LeClair its new vice president of Action Sports, which oversees the action-sports category and Nike division Hurley International LLC.
Surf Industry Veteran Lian Elyse Murray, 54
Surf-industry pioneer Lian Murray passed away at Hoag Hospital in Newport Beach, Calif., Nov. 3 after suffering from a severe asthma attack, according to a statement from her family. She was 54.
Billabong Sells West 49
In a little more than a month after it named a new chief executive officer, the beleaguered parent company of Irvine, Calif.–based Billabong announced that it has sold the Canadian chain of stores West 49 Inc. to YM Inc., which is headquartered in Toronto.
Seafolly Opens First US Store in Newport Beach
For its first stand-alone U.S. store, Australian swim brand Seafolly headed to Newport Beach.
Surf Industry Veteran Lian Murray, 54
Surf industry pioneer Lian Murray passed away at Hoag Hospital in Newport Beach, Calif. Nov. 3 after suffering from a severe asthma attack, according to a statement from her family. She was 54.
Billabong Sells West 49
In a little more than month after it named a new chief executive officer, the beleaguered parent company of Irvine, Calif.–based Billabong announced that it sold Canadian chain of stores West 49 Inc. to YM Inc., which is headquartered in Toronto.
