SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Meehan Joins Volcom as New President of North America Region
On Oct. 31, Volcom announced the appointment of Kevin Meehan as the inaugural president of the company's North America region.
Quiksilver Sells Snowboard Business Mervin Manufacturing
Quiksilver announced it is shedding Mervin Manufacturing Inc., which makes snowboard products, in a sale to Extreme Holdings Inc., a strategic holding company in Pennsylvania.
Billabong Changes CEO, Refinancing Plans
Beleaguered surf giant Billabong International Ltd. shifted gears in its bailout.
Catching Up With CM Cia.Marítima’s Benny Rosset
Cia.Marítima is one of Brazil's top names in swimwear and is worn by celebs, including Rihanna and Gisele Bündchen
Tilly’s Reports 17.1 Percent Increase in 2nd-Q Total Net Sales, Names New CFO
Jennifer Ehrhardt has been named chief financial officer of Irvine, Calif.–based teen surf chain Tilly’s, succeeding Bill Langsdorf, who announced his retirement earlier in the year.
Quiksilver’s Rating Cut
B.Riley & Co. forecast that sales will be weak for the Back-to-School season, and an analyst for the Los Angeles–based financial-services company cut his rating for Quiksilver Inc. from “buy” to “neutral.”
Billabong's Naude Resigns
Paul Naude, Billabong International Ltd.’s longtime director and president of Billabong’s Irvine, Calif.–based Americas division, resigned from the surfwear giant.
Sole Technology's Taryn Hawk, 35
Taryn Corby Hawk, 35, died in a motorcycle accident July 26 after he left the Agenda trade show in Long Beach, Calif.
Miami Swim Week Bows With New Trade Shows and Expanded Schedule
More, more, more” seemed to be the theme at Miami Swim Week
Quiksilver Loses in Trademark Case Over Kelly Slater VSTR Line
Surfwear giant Quiksilver splashed and crashed in a trademark infringement case that pitted its relatively new VSTR apparel line promoted by surfer Kelly Slater against a similar clothing label called Visitor.
Miami Swim Week Cruise ‘14
The swim shows are underway in Miami Beach with runway shows and parties, as well as three trade shows.
Former Oakley Chief to Helm Billabong, Dakine Sold
Former Oakley CEO Scott Olivet named CEO and managing director of surf giant Billabong International Ltd., which sold its Dakine brand as part of the deal.
