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SWIM-SURF

ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule

By Dorothy Crouch, Contributing Writer | December 11, 2025

San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.

Cruise Chic

Cruise Chic

Swimwear gets chic for Cruise with the season’s hottest trends.

Game Point

Game Point

Win the swim challenge with this season’s athletic-inspired suits.

Game Point | Behind the Scenes

Game Point | Behind the Scenes

Behind the Scenes

Swim Shorts 2014

The business of swimwear.

Riding the Retail Wave

Riding the Retail Wave

It can be challenging to stay afloat if you’re a swimwear retailer limited to basically one season: summer. Swim ‘n Sport seems to have developed the right formula for success.

The Reversible Sure Thing

The Reversible Sure Thing

The Howe label recently introduced Poolside, the label’s first reversible swimwear, said Jade Howe, creative director of his self-named Los Angeles–area men’s fashion label.

Aiming for Success

Aiming for Success

Meaghan Scott was hanging out in Brazil in the middle of studying to become a nurse when she decided “to rip off the Band-Aid.”

Vintage-Inspired, Designed for All

Vintage-Inspired, Designed for All

Lauren Moffatt is a brand known for its vintage-inspired garments, with retro prints that hone in on a seasonal vibe.

The Two Faces of Swimwear

The Two Faces of Swimwear

When two women have been best friends for 15 years, what do they do to bond? They start a swimwear line.

Manhattan Beachwear’s Alan Schwartz, 67

Manhattan Beachwear’s Alan Schwartz, 67

Swimwear veteran Alan Schwartz died on June 8 following a battle with cancer.

Body Glove Co-Founder Bob Meistrell, 84

Bob Meistrell, who co-founded Body Glove International with his brother, Bill, died

Pacific Sunwear Extends Agreement With First Insight

First Insight Inc. recently announced it will extend

Quiksilver Earnings Decline During Second Quarter

Quiksilver Inc. announced a disappointing second fiscal quarter

Quiksilver Earnings Decline During Second Quarter

Quiksilver Earnings Decline During Second Quarter

Quiksilver's second fiscal quarter earnings disappoint.

Billabong Ends Sales Talks

Australian surf giant Billabong International Ltd. announced that it will not sell the company.