Tease photo
TRADE SHOWS

What lessons have you learned through producing virtual trade events?

By Dorothy Crouch | November 12, 2020

After months of developing methods to bring the industry together during the COVID-19 pandemic, many apparel-trade-show producers invested in digital-platform virtual shows, while others waited to safely produce onsite events.

Surf Expo Virtual Show Works to Capture the Spirit of In-person Show

Surf Expo Virtual Show Works to Capture the Spirit of In-person Show

Surf Expo was the latest trade show to produce a virtual event due to the COVID-19 pandemic shutdowns.

Informa Markets Fashion Makes a Successful Move to Digital During Launch

Informa Markets Fashion Makes a Successful Move to Digital During Launch

Launching Sept. 1, Informa Markets Fashion allowed the show to go on with its digital trade event that saw its MAGIC anchor and sibling shows run online through the NuOrder platform.

California and Global Brands Shine as Paraiso Unveils Hybrid On-site/Virtual Swim Event

California and Global Brands Shine as Paraiso Unveils Hybrid On-site/Virtual Swim Event

Leading a new fashion format, Claude Kameni’s new LavieByCK swimwear brand launched with a Bali-inspired, Los Angeles–produced campaign and a Paraiso Miami Beach runway debut with The Diigitals.

NTWRK Launches Virtual Festival, Complex Networks Announces New Event

NTWRK Launches Virtual Festival, Complex Networks Announces New Event

Aaron Levant, founder of the Agenda trade show, introduced Transfer today, a virtual culture, design and retail festival, running through tomorrow on the NTWRK platform, a video commerce channel headquartered in Los Angeles.

Liberty Fairs Unveils Virtual Trade Show

Liberty Fairs Unveils Virtual Trade Show

Liberty Fairs introduced its first virtual trade show on Aug. 17, co-produced with the Joor wholesale marketplace. The virtual trade show enjoyed more than 1,800 unique visits to its site, libertyfairs.com, on the first day of the show, said Edwina Kulego, the new Liberty Fairs vice president, who joined the trade-show producer in July.

Designers & Agents Goes Virtual

Designers & Agents Goes Virtual

Designers & Agents is the latest trade-show producer to announce that it will put together a virtual trade event.

Paraiso Miami Beach Announces a Hybrid Digital-Physical Swim Week

Paraiso Miami Beach Announces a Hybrid Digital-Physical Swim Week

Paraiso Miami Beach rallied from the cancellation of its July swim week due to COVID-19 by announcing a combination of in-person events and a virtual trade show. This fresh concept will afford opportunities for brands and designers to increase exposure of their Resort 2021 collections.

L.A. Market Week Blends Traditional Showroom Visits With Digital Meetings

L.A. Market Week Blends Traditional Showroom Visits With Digital Meetings

While the COVID-19 pandemic has slowed retail and trade events in the apparel industry, business seems to be slowly opening up. During the Aug. 2–6 edition of L.A. Market Week, buyers visited downtown Los Angeles’ Fashion District and logged onto digital platforms. Showrooms at the Cooper Design Space, The New Mart and the California Market Center welcomed buyers to safely shop their lines.

FashionGo to Launch Virtual Trade Show FashionGo Week

FashionGo to Launch Virtual Trade Show FashionGo Week

A virtual-retail veteran is entering the digital trade-show space as event producers continue to explore alternatives to on-site apparel-industry forums. Los Angeles-based FashionGo recently announced that it would produce FashionGo Week Aug. 24-Sept. 6.

Texworld USA and Apparel Sourcing USA Develop Efficient Virtual Trade-Show Formula

Texworld USA and Apparel Sourcing USA Develop Efficient Virtual Trade-Show Formula

Exchanging its space at New York City’s Javits Center for a virtual model, Texworld USA and Apparel Sourcing USA hosted its inaugural digital event July 21-23.

Surf Expo Announces Virtual Trade Show After Canceling September Event

Surf Expo Announces Virtual Trade Show After Canceling September Event

Surf and action-sports trade show Surf Expo announced that it will cancel its upcoming September event, which was scheduled to run Sept. 10-20 in Orlando, Fla., but in its place a new platform will emerge.

Kingpins Announces Cancellation of October Amsterdam Event

Kingpins Announces Cancellation of October Amsterdam Event

After announcing the cancellations of its May Hong Kong event and April Amsterdam edition, followed by the rest of its early and mid-2020 on-site event calendar, denim-industry event producer Kingpins hoped to return to on-site shows by October, but on July 23, the brand’s founder Andrew Olah announced that the denim world would have to wait.

Hitting the Virtual Sand, Swim Trade Events Go Digital

Hitting the Virtual Sand, Swim Trade Events Go Digital

As the swimwear industry’s most-anticipated annual event, Miami Swim Week’s absence from the fashion calendar due to the COVID-19 pandemic left retailers, manufacturers, brands and event organizers wondering, “When will we meet again?”

Curve Cancels Its New York Lingerie Event

Curve Cancels Its New York Lingerie Event

As a number of important apparel trade events cancel their on-site summer and fall editions, Eurovet Americas’ Curve lingerie brand announced the cancellation of its September 2020 show.

Offprice Show Cancels Upcoming Las Vegas Edition

Offprice Show Cancels Upcoming Las Vegas Edition

Prominent trade event the Offprice Show announced that it is joining other marquee shows such as Informa Markets Fashion and Liberty Fairs, by cancelling in-person editions in Las Vegas that were originally scheduled to take place this summer.