By Betti Halsell, Contributing Writer | July 1, 2021
From June 13 to 16, retailers from across the country migrated west for Los Angeles Market Week, as California’s economy prepared for its official June 15 reopening.
Informa Markets Fashion’s contemporary men’s show Project will debut a fresh merchandising strategy, including the addition of women’s, during the new Project: Miami, which will be hosted at the city’s Fontainebleau Miami Beach July 10–12.
A new on-site trade-show experience is on the calendar with Liberty Fairs: Los Angeles, which will take place Aug. 4–5 with Liberty Fairs and LA Men’s Market rolled into a single show. The fresh event will take the place of Liberty Fairs’ semiannual appearance in Las Vegas, with the Los Angeles show also planned for February 2022.
In a fast-changing downtown Los Angeles, the Cooper Design Space showroom building will maintain its focus on fashion, said the building’s management; however, the owners will be unveiling changes before May, such as a new name for the Cooper and its sibling buildings—The Hirsh Collective—as well as new websites, logos and social-media outreach.
In time for the return of on-site trade shows in 2021, International Market Centers hosted a ribbon-cutting ceremony on April 9 for its new Expo at World Market Center Las Vegas in the city’s downtown area. The $103.5 million project by IMC’s parent company, Blackstone, was completed over three years.
Downtown Los Angeles’ California Market Center recently announced the promotion of Matthew Mathiasen to the role of senior events manager. A fashion and events veteran, the role is a natural fit for Mathiasen, who has spent much of his career devoted to this space, most recently as the CMC’s manager of buyer and community relations, a position that he fulfilled since joining Brookfield Properties, the site’s property manager, in 2018.
Following the success of its MAGIC Pop-Up Orlando, which was hosted in February, Informa Markets Fashion confirmed that it would return to Las Vegas Aug. 8–11 and will also host Destination: Miami by Coterie July 10–12 in Miami Beach, Fla.
Expanding the reach of its Atlanta Apparel show, International Market Centers will launch Las Vegas Apparel Aug. 8–10 as many on-site trade-show brands prepare for a return to physical events this summer.
Clarion Events, Inc.’s Womenswear In Nevada trade-show announced that it would host its Las Vegas event on-site Aug. 9–12 at Caesars Palace.
The Kingpins denim-event brand returned with Kingpins24 Flash Feb. 23–24 with a roster of experts representing every facet of the category. Within a trade-event calendar that is rapidly advancing, the concept was representative of Kingpins producing a shorter show between seasons.
During its second run, Informa Markets Fashion’s Sourcing at MAGIC Online event producers sought to build on a solid foundation for its March 1–May 1 show, focused on bringing together global supply-chain experts and resources to meet the needs of apparel professionals at every level of the industry.
With COVID-19 vaccinations being rolled out and pandemic restrictions being scaled back, L.A. Market Week took place in downtown Los Angeles March 7–10 with more optimism than has been seen over the past year. While still cautious, showroom buildings in the area’s fashion district, including the California Market Center, The New Mart and the Cooper Design Space, welcomed buyers to stock up on inventory.
The Coterie trade show for contemporary women’s fashion wrapped up its month-long Coterie Digital marketplace on March 16. It was the second run for the online marketplace.
The Comexposium Group’s virtual trade event Curve Connect was hosted Feb. 16–28 as the second edition of this digital production. The platform, which is powered by Grip, will be available for the remainder of the year as Curve Connect organizers seek to transform the trade show into a permanent online destination for its clients.
Building on its momentum from a successful October show, LA Textile was hosted Feb. 24–26 on CMC Uploaded, the California Market Center’s digital platform. This edition of LA Textile was a testament to the virtual production’s growth in only five short months. According to the CMC’s senior manager of events, Matthew Mathiasen, attendance figures for the show doubled from the October edition.
After almost a year of the COVID-19 pandemic, the in-person trade-show format is coming back to life. Last month, in-person trade shows were produced in Orlando, Fla., and at the Dallas Market Center in Dallas. Over Presidents Day weekend, an in-person trade show took place near the Los Angeles International Airport as COVID-19 cases had dipped in Los Angeles County, an area where numbers of COVID-19 cases had been high for much of the past year.