By Dorothy Crouch | April 29, 2021
A new on-site trade-show experience is on the calendar with Liberty Fairs: Los Angeles, which will take place Aug. 4–5 with Liberty Fairs and LA Men’s Market rolled into a single show. The fresh event will take the place of Liberty Fairs’ semiannual appearance in Las Vegas, with the Los Angeles show also planned for February 2022.
For the fifth run of CMC Uploaded, the virtual trade show produced by the California Market Center in downtown Los Angeles, new seminar speakers and new exhibitors were on the roster for an L.A. Market Week Preview.
After seven years of running solo in-person trade shows in downtown Los Angeles, the LA Men’s Market and Liberty Fairs tried out their first partnership by co-producing the virtual trade show Liberty Fairs x LA Men’s Market, which will wrap up March 9 after a month of doing business.
After a second run of FashionGo Week, which ran Feb. 8–12 on the FashionGo business-to-business wholesale online-market platform, the digital trade show anticipates becoming a regular feature on the trade-show calendar.
Exceeding expectations of show producers, the Feb. 2–6 edition of Atlanta Apparel at the AmericasMart in Atlanta saw buyer traffic that equaled January 2020 numbers. With visitors from 46 states, first-time buyers comprised 20 percent of those who attended the market.
Ready for showtime, Informa Markets Fashion hosted its MAGIC Pop-Up Orlando Feb. 9–11 at the Orange County Convention Center in Orlando, Fla. The time had come to produce an on-site show that afforded opportunities for buyers and brands to meet in a safe environment that would employ guidelines to prevent the spread of COVID-19, according to Informa Markets Fashion Commercial President Kelly Helfman.
As the apparel industry emerges from a 2020 that saw on-site trade events halted, the Womenswear In Nevada event moved from its home in Las Vegas to present its WWIN Orlando Showcase Feb. 9–11 at the Orange County Convention Center in Orlando, Fla.
The COVID-19 pandemic inspired the Offprice show, a biannual Las Vegas trade event for value-priced women’s, men’s and kids’ apparel as well as footwear and jewelry to a new town and a new situation, where it shared convention space with the WWIN Orlando Showcase and MAGIC Pop Up Orlando Feb. 9–11 in Orlando, Fla.
MICAM Americas offered a footwear source at a group of trade shows that ran Feb. 9–11 as the MAGIC Pop-Up at the Orange County Convention Center in Orlando, Fla. Footwear ran the gamut from casual shoes to fashion styles with stiletto heels. Brands exhibiting included Bed|Stü, Matisse, Tamaris and Shu Shop.
The beginning of 2021 has included a return to on-site trade shows, as producers adhere to safety measures while affording opportunities for buyers and brands to discuss business strategy.
Informa Market Fashion’sclassic- and contemporary-menswear trade show Project rolled out its first virtual trade event, Project Digital, during Summer 2020 in reaction to the COVID-19 pandemic. On Jan. 19, working with the e-commerce wholesale-platform partner NuOrder, Project Digital started a sophomore run, and show producers will further develop certain programs they started testing during the summer.
Buyer attendance was up during the recent Dallas Apparel & Accessories Market, with first-time visitors flocking to the event at the Dallas Market Center following a lackluster 2020.
Fashion-wholesale marketplace FashionGo will host its second virtual FashionGo Week event Feb. 8-12, following the success of its August debut during the summer trade-show season.
Returning to its home at the Orange County Convention Center in Orlando, Fla., Surf Expo, the major trade show for the water-sports and beach-lifestyle categories, was held Jan. 6–8. While the Emerald Expositions–owned Surf Expo relied on its digital edition Sept. 16–18, Surf Expo Connect, many in the industry felt it was time to return to the trade-show floor.
With its first big show of 2021 occurring virtually Jan. 12–14, Messe Frankfurt Fashion and Apparel Show Director, Jennifer Bacon said, “We were extremely pleased with both the exhibitor and attendee participation. It was very similar to our premier edition this past July. We are excited to continue serving the textile-sourcing community through our virtual platform as we look forward to returning to face-to-face events.”
As Los Angeles County continued to grapple with surging COVID-19 numbers, apparel businesses worked together to fortify their operations. During L.A. Market Week, which was held Jan. 10–14 in downtown Los Angeles, showrooms welcomed buyers to view lines in person while they also afforded the option of online meetings via Zoom.