By Dorothy Crouch | November 12, 2020
After months of developing methods to bring the industry together during the COVID-19 pandemic, many apparel-trade-show producers invested in digital-platform virtual shows, while others waited to safely produce onsite events.
Surf Expo was the latest trade show to produce a virtual event due to the COVID-19 pandemic shutdowns.
Launching Sept. 1, Informa Markets Fashion allowed the show to go on with its digital trade event that saw its MAGIC anchor and sibling shows run online through the NuOrder platform.
Leading a new fashion format, Claude Kameni’s new LavieByCK swimwear brand launched with a Bali-inspired, Los Angeles–produced campaign and a Paraiso Miami Beach runway debut with The Diigitals.
Aaron Levant, founder of the Agenda trade show, introduced Transfer today, a virtual culture, design and retail festival, running through tomorrow on the NTWRK platform, a video commerce channel headquartered in Los Angeles.
Liberty Fairs introduced its first virtual trade show on Aug. 17, co-produced with the Joor wholesale marketplace. The virtual trade show enjoyed more than 1,800 unique visits to its site, libertyfairs.com, on the first day of the show, said Edwina Kulego, the new Liberty Fairs vice president, who joined the trade-show producer in July.
Designers & Agents is the latest trade-show producer to announce that it will put together a virtual trade event.
Paraiso Miami Beach rallied from the cancellation of its July swim week due to COVID-19 by announcing a combination of in-person events and a virtual trade show. This fresh concept will afford opportunities for brands and designers to increase exposure of their Resort 2021 collections.
While the COVID-19 pandemic has slowed retail and trade events in the apparel industry, business seems to be slowly opening up. During the Aug. 2–6 edition of L.A. Market Week, buyers visited downtown Los Angeles’ Fashion District and logged onto digital platforms. Showrooms at the Cooper Design Space, The New Mart and the California Market Center welcomed buyers to safely shop their lines.
A virtual-retail veteran is entering the digital trade-show space as event producers continue to explore alternatives to on-site apparel-industry forums. Los Angeles-based FashionGo recently announced that it would produce FashionGo Week Aug. 24-Sept. 6.
Exchanging its space at New York City’s Javits Center for a virtual model, Texworld USA and Apparel Sourcing USA hosted its inaugural digital event July 21-23.
Surf and action-sports trade show Surf Expo announced that it will cancel its upcoming September event, which was scheduled to run Sept. 10-20 in Orlando, Fla., but in its place a new platform will emerge.
After announcing the cancellations of its May Hong Kong event and April Amsterdam edition, followed by the rest of its early and mid-2020 on-site event calendar, denim-industry event producer Kingpins hoped to return to on-site shows by October, but on July 23, the brand’s founder Andrew Olah announced that the denim world would have to wait.
As the swimwear industry’s most-anticipated annual event, Miami Swim Week’s absence from the fashion calendar due to the COVID-19 pandemic left retailers, manufacturers, brands and event organizers wondering, “When will we meet again?”
As a number of important apparel trade events cancel their on-site summer and fall editions, Eurovet Americas’ Curve lingerie brand announced the cancellation of its September 2020 show.
Prominent trade event the Offprice Show announced that it is joining other marquee shows such as Informa Markets Fashion and Liberty Fairs, by cancelling in-person editions in Las Vegas that were originally scheduled to take place this summer.