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JUST COREY: Corey Lynn Calter has been making fashion under her full name since 2000. This year, she shortened her line’s name to Corey.

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What's in a Name? Rebranding Helps Nudge Clothing Lines to a New Level

Rebranding

Last year, iconic fashion house Yves Saint Laurent renamed itself Saint Laurent Paris, and just recently, its parent company, PPR, one of fashion's most esteemed companies, announced its own name change.

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