April 1, 2013
DENISE’S NEW LOOK: Alpinestars by Denise Focil changed its name to AS by DF and debuted a more contemporary look.
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What's in a Name? Rebranding Helps Nudge Clothing Lines to a New Level
Rebranding
Last year, iconic fashion house Yves Saint Laurent renamed itself Saint Laurent Paris, and just recently, its parent company, PPR, one of fashion's most esteemed companies, announced its own name change.
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