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Full parking lot at South Coast Plaza on Black Friday

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Retailers Await Next Big Shopping Event

After Black Friday

Retail analysts forecast a lull in business in weeks following the big deals and buzz of Black Friday, generally considered the kickoff of the winter holiday retail season. Business is predicted to skyrocket sometime before Dec. 20, Super Saturday, the weekend before Christmas.

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Black Friday Shopping Down, But NRF Remains Optimistic for ‘Superbowl’ of Shopping

The Black Friday weekend represented a tough beginning to what many economists still forecast to be a holiday season of good sales.

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