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Trend-Driven Vs. Classic—How Cash-Strapped Customers Shop for Denim

Industry Focus: Denim

California Apparel News asked denim-industry insiders: As consumers feel strain on their wallets, is there greater pressure to promote, design and sell classic functional elements that nod to denim’s workwear lineage and longevity, or are trend-driven styles still in demand?

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Remaining Committed to Denim Progress and Success in 2026

Industry Focus: Denim

California Apparel News asked denim-industry experts: What sustainable, transparency, philanthropic, financial, manufacturing, technology or social commitments are you strictly adhering to during 2026 and in what other areas of the denim business will you be more flexible?

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