Soulja Boy Promotes New Clothing Line at Agenda
TRADE EVENTS
Famous American rapper Soulja Boy brought swag and excitement to day one of the Agenda trade show in Las Vegas on August 11.
Square to Acquire Afterpay, Accelerate Growth With BNPL and Other Channels
BUY NOW, PAY LATER
Square, Inc., and Afterpay Limited recently announced that Square would acquire Afterpay through a scheme implementation deed.
Sprayground Partners with Wyclef Jean, Sandflower for 100-Piece Backpack Collection
FASHION
Sprayground is having its biggest backpack launch in the brand's history with a 100-piece collection and partnership with iconic artist and musician Wyclef Jean and genre-defying artist Sandflower.
Fabletics Partners With thredUP to Dive into Resale Program
FASHION RESALE
Fabletics is following the lead of other brands and getting into the resale space while becoming more environmentally conscious.
IMFC Incubator Program Announces Participants at Project Las Vegas
Fashion
The Informa Markets Fashion for Change Incubator Program has selected its participants for the upcoming August edition of Project’s Las Vegasapparel-industry trade event.
Foot Locker Broadens Market on West Coast With Acquisition of WSS
Retail
Foot Locker, Inc., the New York–based specialty-athletic retailer, has entered into a definitive agreement to acquire Eurostar, Inc., or WSS, for $750 million. The transaction will be funded with Foot Locker’s available cash.
Back-to-School Landscape Evolves Post-Pandemic in Spending, Trends, Thinking
Retail
As the apparel industry continues to recover from the COVID-19 pandemic and normalcy returns more each day, the back-to-school season is in full swing and even had a jumpstart this year with new trends, record spending, and a shift in buying power and consumer thinking.
New Innovations in Versatile Comfort Take Over L.A. Market Week
L.A. Market Week
L.A. Market Week, which was held in downtown Los Angeles Aug. 1–5, saw trends of multifunctionality within apparel and provided opportunities to connect.
Carrying a Sustainable Message to DTLA, Preface Hosts On-site Event
Trade Shows
Returning to Los Angeles, the Preface show hosted its July 28–29 event at the El Santee Building in the city’s downtown.
Denim’s New Look
Denim on Trend
Blame it on the youth. As we emerge from the pandemic, right now is the perfect time for a wardrobe upgrade and—more specifically—new jeans.
Ambercycle and Avery Dennison Work Together to Close the Supply-Chain Loop
Technology
The end of life for clothing often leads to the landfill, creating an enormous fashion-waste problem for the industry.
Liberty West Debuts With a Successful Show in DTLA
Trade Shows
Fresh off a successful event that was hosted during Miami Swim Week, Liberty Fashion & Lifestyle Fairs entered the Los Angeles trade-show market with its new show, Liberty West, an event that was the product of Liberty’s joint effort with the LA Men’s Market.
NYDJ Foundations Campaign Celebrates Women With Fresh Fall Denim
Fashion
Slipping into a pair of NYDJ denim from the brand’s Fall 2021 Foundations collection, the legendary Christie Brinkley joined daughters Alexa Ray Joel (left) and Sailor Brinkley-Cook (right) to celebrate the generational bonds between women.
Industry Focus: Finance
Industry Focus: Finance
As consumers shop in the midst of back-to-school season, how should apparel-industry professionals guarantee a strong finish as they head into fall?
INHERENT, Steve McQueen Partner for Driver’s Collection
FASHION
INHERENT, an innovative digital menswear line, and the “King of Cool” Steve McQueen have partnered for a new capsule collection.
Express Introduces Community Commerce Program for Style Experts
SOCIAL COMMERCE
Express Community Commerce is a first-of-its-kind social commerce experience for fashion enthusiasts to style, inspire and earn commission.
Skechers’ Philanthropic Efforts for Animals Surpass $7 Million in Donations
FASHION CARES
Skechers has reached a new milestone in its philanthropic quest of giving, with more than $7 million raised for animals in need throughout the United States and Canada.
Halsey's Beauty Brand about-face Partners with Dickies
FASHION
Halsey and her makeup company about-face beauty have partnered with Dickies, the world’s leading workwear brand, for an exclusive co-branded collaboration of two limited-edition unisex bags.
Mavi Helps Save Sea Turtles Through Indigo Turtles Project
SUSTAINABILITY
Global denim-lifestyle brand Mavi is continuing its commitment to sustainability and conservation efforts with the Indigo Turtles Project.
