NAACP Creative Sole Scholarship Powered by Vans Launches to Support Black Student Creatives
FASHION CARES
Skate and action-sports brand Vans announced its partnership with the NAACP as the organizations launched the NAACP Creative Sole Scholarship Powered by Vans.
Ruby Has Continues Growth With Acquisition of Boss Logistics
Technology
Ruby Has announced earlier this month that it has acquired the e-commerce fulfillment company Boss Logistics. Founded in 2011, Ruby Has provides e-commerce fulfillment services to over 400 direct-to-consumer brands in six states, integrating orders, storing inventory in secure distribution centers, packaging inventory to the requested specifications and shipping worldwide.
Digital Tools Continue to Play an Important Role in the Hybrid Trade-Show Model
Technology
Through e-commerce platforms, digital fashion houses, video-conferencing options and artificial intelligence–powered event-networking tools, in 2020 the apparel industry relied heavily on digitalization of many of its practices—a shift that was long overdue. A harsh reality for many within the industry was that they should have been cultivating their digital approaches to business long before a pandemic brought business to a halt.
Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
Trade Shows
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, Zoom meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
Levi’s Celebrates Birthday With 501 Originals Campaign
DENIM
Levi’s is celebrating its 148th birthday by launching its 501 Originals campaign with seven original voices.
Moschino Debuts New Sesame Street Campaign Starring Kacey Musgraves
FASHION
Moschino Creative Director Jeremy Scott was inspired to create a Sesame Street collection starring Kacey Musgraves.
Ruby Ribbon Donates Apparel Worth $450,000 to Nonprofit White Pony Express
FASHION CARES
Ruby Ribbon continued its support of the nonprofit White Pony Express with a product donation totaling more than $450,000 this month.
Nina Parker Becomes First Black Woman to Partner With Macy's on Plus-Size Clothing Line
EXPANDED SIZING IN FASHION
Partnering with Macy's, E! host Nina Parker released an expanded-sizing clothing line on May 14 with a focus on elevated basics and summer silhouettes in plus-only sizes.
ShePlace Launch Led by Goldman Sachs Pioneer Who Broke Through Glass Ceiling
EQUITY IN THE FINANCE
Intent on reaching far beyond its headquarters in Park City, Utah, ShePlace has launched as an initiative by founder and Chief Executive Officer Jacki Zehner, who is focused on supporting the advancement of women and girls.
Levi’s Supplier Combined Fabric Expands Cutting Capacity With Tukatech
MANUFACTURING
A third Tukatech automatic high-ply cutter is being added by Combined Fabric Ltd. to increase cutting capacity.
Xiuhtezcatl Releases Film as Ambassador for Levi's Buy Better, Wear Longer Campaign
SUSTAINABILITY
Launched last month as part of Levi's initiative to create a cleaner fashion industry that will help heal the planet, the Buy Better, Wear Longer campaign encourages consumers to purchase quality products that will last. Climate activist and artist Xiuhtezcatl created a short film with the brand to support this messaging.
Project Unveils Fresh Brand Identity Through Film Illustrating Its Support of Industry
TRADE EVENTS
Last month, Informa Markets Fashion's Project brand announced its work to rebrand, as it continues to explore new and creative ways to serve the industry while continuing to build a community.
Christopher DeRosa Appointed as Business Development Officer for CIT
CIT has named Vice President Christopher DeRosa as business development officer for its commercial-services business.
The Materials Show Returns to On-site Events
Trade Events
American Events, Inc. announced that The Materials Show, its semiannual bi-coastal event, will return to an in-person model this August. The Northwest Materials Show will run Aug. 11–12 at Portland, Ore.’s Oregon Convention Center.
FABSCRAP Partners With URBN and Nordstrom, Eyes West Coast Expansion
Manufacturing
Promoting its mission to combat fabric waste, the textile recycling and reuse nonprofit FABSCRAP announced that it has secured partnerships with Philadelphia’s URBN and Seattle-headquartered Nordstrom, which includes major investments by the retailers.
Otis ‘Virtually Cool’ Event Mentors and Supports Students
Virtually Cool
On May 8, Otis College of Art and Design hosted its 39th Annual Scholarship Benefit and Fashion Show as a virtual event named “Virtually Cool” for students to showcase their work created with mentors, such as the AG Jeans Stronger Together collection.
Kingpins Announces Kingpins24 Flash Australia With a Commitment to Eco Goals
Trade Shows
Intent on expanding its reach to all regions of the globe, denim-industry event producer Kingpins announced its first Kingpins24 Flash Australia edition, which will be hosted June 23–24 to celebrate the Australian corner of the denim industry and its supply chain. Key touchpoints of the event will be how Australia’s position in the Asia-Pacific region ties in with influences from Asia.
The Rise in 3D Allows the Technology to Support Fashion-Focused PLM
3D Fashion
Auto companies use three-dimensional imaging when designing cars, so it was only a matter of time before fashion companies made widespread use of 3D imaging, said Ashley Crowder, co-founder and chief executive officer of Vntana, a Los Angeles–based software company that focuses on making 3D imaging scalable for e-commerce, social media and other ventures.
NYDJ Debuts Shaping and Lifting Technology With ThighShaper Jean
Comfort in NYDJ
NYDJ has released its new ThighShaper technology to great response. A high-stretch compression panel helps slim and shape women’s thighs, running along the seam of the jean to compress evenly.
