EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Glamour Returns as Dalia MacPhee Unveils Fall 2021 Collection
When designing for Fall 2021, Dalia MacPhee envisioned a blossoming renewed interest in glamorous dressing as the designer’s clients emerged from their homes to find a new collection that nods to classic elements and city sensibilities.
IMFC Incubator Program Announces Participants at Project Las Vegas
The Informa Markets Fashion for Change Incubator Program has selected its participants for the upcoming August edition of Project’s Las Vegasapparel-industry trade event.
Denim’s New Look
Blame it on the youth. As we emerge from the pandemic, right now is the perfect time for a wardrobe upgrade and—more specifically—new jeans.
NYDJ Foundations Campaign Celebrates Women With Fresh Fall Denim
Slipping into a pair of NYDJ denim from the brand’s Fall 2021 Foundations collection, the legendary Christie Brinkley joined daughters Alexa Ray Joel (left) and Sailor Brinkley-Cook (right) to celebrate the generational bonds between women.
At Faena Forum, Miami Swim Week Powered by Art Hearts Fashion Brings the Heat
During its run July 8–11, Miami Swim Week Powered by Art Hearts Fashion showcased designers whose garments epitomized the atmosphere of the hot, provocative edginess for which the city is known.
Ruben Rojas Falls in Love With Sharing an Important Message on T-shirts
With a message of choosing love over fear, Ruben Rojas is cultivating his art-inspired label to grow from its Los Angeles T-shirt roots into a global brand that makes an impact.
Looking Inward for Autumn/Winter 2021, Jonathan Marc Stein Seeks to Heal Others
Moving beyond designing fashion to simply create a new seasonal collection, Jonathan Marc Stein focused on looking inward to relay the importance of issues that are impacting society.
MereU Prioritizes Simplicity, Elegance With Inaugural Summer Collection
Simple yet elegant, versatile and comfortable as well as environmentally conscious—it’s what fashion brand MereU is bringing to its inaugural summer 2021 capsule.
Swim Week Is Back
After a challenging year, the return to in-person events at Miami Swim Week felt like a fresh dose of good news for the swimwear industry.
A Diverse Range of Brands and Representation at Paraiso
The Paraiso Miami Beach celebration of swimwear and resort fashion returned to its on-site schedule during Miami Swim Week, as industry insiders welcomed a long-awaited return to the beachside runway to become immersed in sun, surf and the business of selling swim.
Pol’ Atteu Rises to Reclaim Success With Celebrity Clientele Following Challenging Year
At Pol' Atteu Beverly Hills, business is beginning to boom for the 28-year-old boutique, following a year that included shifting from creating custom gowns for a discerning clientele to making COVID-19 face masks, in addition to recovering from the destruction due to civil unrest that took place during May 2020.
PacSun Launches First Collection With A$AP Rocky as Brand’s First Guest Artistic Director
PacSun and critically acclaimed performer and fashion icon A$AP Rocky recently came together to work on a fashion partnership.
Fashion-Forward Golf Apparel Continues to Become the Standard
Within the past year, the sport of golf has seen an extraordinarily high increase in players hitting the links to enjoy the activity as a fun outdoor hobby. Brands are updating traditional golf apparel to feature fashionable and playful takes on classic styles, while maintaining the comfort and function players expect.
Santa Monica College Student Designers Featured in LA Mode Virtual Event
Upon completion of their 2-year fashion coursework, Santa Monica College student designers showcased their collections during the “LA Mode 2021: Distance in Design” exhibition, which was unveiled virtually this year.
SFI Introduces a Denim-Fantasy Capsule Suitable for a California Daydream
Fresh off its launch earlier this year, the denim factory Star Fades International released its Denim Daydream capsule, the first collection since the Artistic Milliners–backed business opened in Los Angeles.
