SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Waterman’s Ball Goes Informal
The venerable Waterman’s Ball has been the backdrop to a wild style of surf looks for much of its 26-year history. But in 2016, it changed venues and took on an informal look.
Emerald Expositions Buys Swim Collective, Active Collective Trade Shows
Swim Collective and its sister trade show, Active Collective, have a new owner. Emerald Expositions LLC, the San Juan Capistrano, Calif.–based owner of Surf Expo and Outdoor Retailer, has purchased the Santa Barbara, Calif.–based show for an undisclosed amount from Shannon Leggett, the founder of Swim Collective and Active Collective.
Spring/Summer ’17-18 Essential Swimwear Silhouettes by Trendstop
Global fashion-forecasting agency Trendstop gave us its expert lowdown into the major swimwear trends for Spring/Summer ’17–’18—from key silhouettes to fabrics and finishes.
LA Swim
Swim and lingerie labels hit the runway at Los Angeles Swim Week as Miami Swim Week was closing.
Miami Swim Week: San Lorenzo
San Lorenzo’s barely-there bikinis and one-pieces were rendered floral and feminine for the Spring 2017 line, which was showcased on the runway on July 17 at the Lycra Swim Salon at the W South Beach hotel during Miami Swim Week.
Miami Swim Week: Gottex
Celebrating its 60th anniversary, Gottex introduced its Cruise 2017 collection on July 16 at the W South Beach hotel during Miami Swim Week with a mix of the brand’s classic style elevated with bold metallics and racy silhouettes.
Miami Swim Week: Hammock
This year’s Hammock runway show—held July 15 at the W South Beach hotel during Miami Swim Week—was a departure from the standard romp.
Miami Swim Week: ViX by Paula Hermanny
Rich, burnt colors, animal prints, and stripes were present throughout ViX by Paula Hermmany’s Spring 2017 collection, which featured swimsuits, accessories and ready-to-wear resort pieces on the runway at Funkshion Miami Fashion Week on July 15.
Miami Swim Week: Lee+Lani
Los Angeles–based swimwear brand Lee+Lani debuted its 2017 line at a runway show on July 15 at Funkshion Fashion Week during Miami Swim Week.
Miami Swim Week: Cruise 2017
Cruise 2017 swim season is underway in Miami Beach with a packed line-up of swimwear runway shows and trade shows.
Getting Energized With Vitamin A by Amahlia Stevens
Designer Amahlia Stevens’ swim collection is designed, sourced and produced in Southern California with an eye toward fit, fashion and sustainability.
Swim Trends: The Beach Scene—Cruise 2017
Swimwear designers are turning up the heat as they head to Miami to debut Cruise ’17.
Waterwear Cruise 2017: Rainforest Retreat
Inspired by exotic vacations to locales from the Amazon and Southern Yucatan to Indonesia and sub-Saharan Africa, the tropical rainforest serves as the backdrop for innovative and beautifully designed swimwear.
Amaiò Swim: Cross-Cultural Collection Inspired by Couture
Samantha Khoury, the designer of Los Angeles–based Amaiò Swim, spent her early years traveling between the east and west coasts of the United States as well as France and Lebanon. This cross-cultural and cross-continental upbringing informs her recently launched swimwear collection, which is also inspired by Khoury’s studies in studio fine arts, literature and fashion design.
