SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Vera Bradley Dives into Swim with Mainstream
Vera Bradley—the lifestyle brand known for its allover-print handbags, totes and luggage—will launch a swimwear collection with Mainstream Swimwear Inc.
Obituary: Lunada Bay Chief Susan Crank
Lunada Bay Chief Executive Officer and President Susan Crank died on Jan. 23 after battling cancer.
Swim Collective and Active Collective Kick off the Year in Huntington Beach, Calif.
Visitors to the Jan. 13–14 run of the Swim Collective and Active Collective trade shows at the Hyatt Regency Resort and Spa in Huntington Beach, Calif., got a break from the rains that had been soaking California since the beginning of the year.
Raj Swim Expands With New Brand and Top Executives
Raj Swim, the largest swimwear manufacturer in Orange County, Calif., started out the new year with a bang.
Obituary: Anne Cole, Swimwear Designer, 90
Swimwear designer Anne Cole, who came from a family of apparel and swimwear makers, dies at the age of 90.
Manhattan Beachwear: Building a 21st-Century Swim Business
Kevin Mahoney’s spacious corner office at the Manhattan Beachwear headquarters is still sparsely decorated since his arrival in August. But in one corner stands an artistic homage to his 18 years as the youngest president of The Arrow Shirt Co.
Revel Rey: Focus on Fit, Fabric and Fun
Before launching Revel Rey at Miami Swim Week last July, designer Audrey Swanson wanted to perfect the look of her swimwear collection.
Courtney Allegra: Designed to Stand Out
Courtney Allegra’s collection includes everything from the tricot fabrications typically used for swimwear to an ultra-fine microsuede, which is quick drying and has a luxe, lightweight hand.
OAS: Swedish Roots, International Outlook
Swedish men’s swim line OAS is launching in the United States and looking to expand to women’s swim in 2017.
Street Scene: Summer Inspiration
Miami Beach Street Scene
2016 Newsmakers: Emerald Expositions Buys Swim Collective
Emerald Expositions LLC, the San Juan Capistrano, Calif.–based owner of Surf Expo and Outdoor Retailer, expanded its foothold in the swim and active businesses with the August acquisition of Swim Collective and its sister trade show, Active Collective, the Santa Barbara, Calif.–based trade shows founded by Shannon Leggett.
Cuater: Putting Design Sizzle In Belts
The belt has been the wallflower of most people’s wardrobes, said Robbie McKnight, but the humble accessory has design possibilities that few have seen.
Speedo USA Gets a New President
John Graham, previously senior vice president of sales for Speedo USA, has been named to take over the job as president of Speedo USA.
PacSun Sheds Bankruptcy, Emerging as a Private Company
Five months after filing for Chapter 11 bankruptcy protection, Pacific Sunwear of California has been acquired by a San Francisco private-equity investment firm.
Mahoney named CEO at Manhattan Beachwear
Manhattan Beachwear named Kevin F. Mahoney chief executive officer of the Cypress, Calif.–based company.
