SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Koru: Kiwi-Inspired
Koru Swimwear is based in Florida but inspired by New Zealand. Founder Julie Stine drew on her New Zealander heritage when she named her swimwear collection for the Maori word for “spiral,” which symbolizes new life, hope, spiritual growth, purity and peace.
Kacey|Shana: From Beach to Poolside to Yoga Studio
The Kacey|Shana collection is designed to adapt to an active lifestyle that may include swimming, surfing, lounging poolside or hitting the gym.
Australian Label We Are Handsome Relocating to L.A.
We Are Handsome designers Jeremy and Katinka Somers launched their swimwear collection in 2009 with an emphasis on the couple’s shared love for travel, design and “the occasional tropical adventure.”
SIMA Image Awards Names Roark Revival ‘Breakout Brand’
Roark Revival was named the Breakout Brand of the Year at the SIMA Image Awards.
Quiksilver Announces Bankruptcy Exit
Surf giant Quiksilver Inc. plans to emerge from Chapter 11 bankruptcy by Feb. 8, it was announced on Jan. 28. The U.S. Bankruptcy Court for the District of Delaware confirmed the Huntington Beach, Calif.–headquartered company’s plans for reorganization. The bankruptcy was declared in September 2015.
Speedo USA Dives Into Innovation and Technology
Speedo USA has gone through a lot of changes lately.
For Love & Lemons: Contemporary Swimwear With Lingerie-like Details
Sexy, low-cut dresses have been a specialty of Los Angeles–based brand For Love & Lemons, said Laura Hall, one of the designers for the brand, which has been sold at high-end specialty stores such as American Rag Cie, Elyse Walker and Planet Blue.
Giejo: Sustainable Fashion With an Edge
Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.
Hackwith: Swimwear That Embraces All Shapes
When Lisa Hackwith launched her swimwear company, Hackwith Design Co., in 2013, she had a mission to produce quality, sustainable, locally made clothing.
Art Basel: Arts & Culture
The art world and Miami street style converged in December during the annual Art Basel modern and contemporary art festival in Miami Beach.
LaJolla Strikes Deal with Roark Revival
Irvine, Calif.–based La Jolla Group has formed a joint venture partnership with The Roark Revival in which La Jolla Group will provide Roark with “the tools, staffing, financial management and structure to scale their business seamlessly.”
Newsmakers 2015: Swim Collective Launches Active Collective, Garners Competition from Cabana
This was a big year for Swim Collective, the 4-year-old Southern California trade show. In January, the trade show launched a companion event, Active Collective, which featured activewear and athleisure lines showing alongside Swim Collective’s swimwear brands.
Newsmakers 2015: Quiksilver Reorganizes
One of the innovators and major companies of the surf business, Quiksilver Inc., wiped out this year.
