SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Petri Joins …Lost Holdings
Leading surfwear and fashion company …Lost Holdings announced that Rick Petri, a surf-industry veteran, will join the company as its president on Dec. 1.
SIMA Image Award Nominees Announced
Surf Industry Manufacturers Association has presented its SIMA Image Awards for 13 years, and on Nov. 11, it announced its slate of award nominees for work done in the past year. Winners will be announced Feb. 11.
Oaktree Capital Working on Buying Quiksilver
Oaktree Capital Management, the Los Angeles–based investment firm, is ramping up its effort to buy Quiksilver Inc. out of bankruptcy.
Hurley Steps Down as CEO of Hurley
Bob Hurley is stepping down as the chief executive officer of Hurley International.
Busy Booths and New Developments at Surf Expo
The September run of the Surf Expo trade show has always been smaller than the show’s January edition, but for exhibitors and attendees of the recent Sept. 10–12 show, the fall edition is a good indicator of what’s to come.
Swim Textiles: Glitterati
Sequins, foil prints and gold and silver metallic accents add luxe sophistication and fun to animal prints, abstract designs, florals and stripes.
Swim Textiles: Mod World
Day-glo colors and psychedelic swirl prints have textile designers seeing Mod with ’60s-inspired abstract prints.
Street Style: O.C. Swim Style
This summer, Southern California saw two swimwear trade shows touch down in beachside cities: the longstanding Swim Collective and newcomer Cabana.
Venice Rani: Outfitting Independent Venice & L.A. Woman
Venice Rani: Outfitting independent Venice and LA women
Swim Like a Mermaid: For Souls of the Sea
Swim Like a Mermaid: For souls of the sea
2016 Swim Shorts Resources
Caribbean Joe, Dara inc., Hyosung, Penbrooke and more waterwear resources.
2016 Swim Textiles
Swim Textiles
O’Neill Partners With Cynthia Vincent on New Collection
O’Neill—the California brand known for its casual clothing, surfboards, swimsuits and wet suits—has tapped designer Cynthia Vincent for its second contemporary collaboration.
At 26th Waterman’s Ball: A Surfing Rock Show
With surfwear executives wearing colorful, sometimes outré styles, the Surf Industry Manufacturer’s Association’s Annual Waterman’s Ball has earned a reputation as an irreverent, joyful event that raises funds for environmental causes.
