SWIM-SURF
ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule
By Dorothy Crouch, Contributing Writer | December 11, 2025
San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.
Swim Collective Launching Beach Collective in August, Planning Swim Week in 2016
On the heels of its first standalone Active Collective trade show, Swim Collective will launch a new premium beachwear section during the upcoming Swim Collective—International Edition show Aug. 13–14 in Huntington Beach, Calif. The new section is part of a larger effort to build a week-long swimwear and activewear trade show series planned for 2016.
Workwear Meets Streetwear
The raw denim used in the 80-year-old workwear brand Ben Davis will make way for a contemporary ease of movement, and the mix of tough and loose will be featured in the capsule collection DC x Ben Davis, said Michael Le, global head of product, DC Apparel at DC Shoes.
Sustaining Jobs and Clean Water in Haiti Via Fashion Accessories
Brigit Grossmann and Lori Manuel Steed’s accessories company is on a mission to provide clean water and jobs to Haiti.
Versatility Meets Simplicity
The founders of Cali Dreaming draw inspiration from natural and nude pigments, which they say are both sophisticated and flattering because the nude skin tones elongate the body.
Diving Into Swimwear With a Splash
After more than 35 years of making women’s clothing sold in stores such as Macy’s, Nordstrom and Bloomingdale’s, Karen Kane is wading into the world of swimwear.
Engineered for Moms
Rosewater was created to provide supportive, functional swimwear that is comfortable and complements the lifestyle of a modern woman.
Bikinis and Surfing Should Be Perfect
Keri Ogden, a surfer and a graduate of the University of Hawaii’s law school, wanted to do something to bridge the gap between the bikini’s style and function.
Island Style in a Cheeky Cut
Guam-based Sandrine Stewart launched Chamorrita, a collection of itsy-bitsy bikinis in island-inspired colors and prints and trimmed with tropical details such as coconut and mother-of-pearl shells.
Raj Manufacturing is Building Business With New Brands, New Categories.
There are changes underway at Raj Manufacturing as the Orange County, Calif.–based company builds its brand portfolio and manufacturing infrastructure.
Stephanie Gilmore, 2nd Woman to Win SIMA Surfing Award
The Surf Industry Manufacturers Association announced last week that Stephanie Gilmore, a six-time winner of the Association of Surfing Professionals’ women’s tour, will be honored with its Waterman of the Year award.
Quiksilver Scraps 2015 Outlook, Planning Comeback With Improved Supply Chain and Sales
Quiksilver Inc. reported results for its second fiscal quarter of 2015 and rescinded its previously stated financial guidance for the fiscal year, the surf giant noted that it would not provide an outlook for the rest of fiscal year, according to a company statement, which was released on June 9.
Seafolly to Open in La Jolla
Australian swimwear brand Seafolly is increasing its bid for the U.S. market. It is scheduled to open its second American store on May 30. It will be located at Westfield UTC retail center in La Jolla, Calif.
Salon Allure Trade Show to Expand and Rename Itself Hammock
After five years producing the boutique swim trade event Salon Allure, Rick Fatzinger, the event’s managing partner, announced that his team will double the size of the event and rename it Hammock.
