INDUSTRY ISSUES
Planning Swim Strategy for Year-Round Success in a Season-Specific Category
By Dorothy Crouch, Contributing Writer | May 8, 2025
California Apparel News asked swim-industry insiders: What is the single most-important piece of advice you feel is crucial for your associates, colleagues and peers to plan a successful swim strategy for the remainder of the year?
Ookioh: Fun & Sustainability
Vivek Agarwal joined a swimwear club he wishes weren’t so exclusive.
Siren by Seven ‘til Midnight Lingerie Brand Launches Swimwear for Any Hour
For Seven ’til Midnight, the third time is the charm when manufacturing swimwear. The lingerie manufacturer introduced a boutique swimwear line years ago, but the company’s focus was forced to shift when the economy crashed.
Mary Jane Swim: Making a Statement Through Swimwear
After moving to New York from Stockton, Calif., Diane Walker studied design at the Pratt Institute in Brooklyn. A 15-year career in creating private-label designs for brands gave Walker a solid foundation for launching the swim and activewear company Sweenie Manufacturing Corp. with Stacey Demar, a membership director at theChelsea Piers Sports Center.
Nayali Challenges Swimwear’s Accessibility Issue
As an active woman who has a larger bust size, Shilpa Rajpara’s mission was to create swim styles for women who need supportive, attractive designs. Reflecting on her career spanning 14 years, she remembers trying to introduce designs that would make women more comfortable in swimwear.
Lunada Bay Swimwear Catches Another Wave After New Leadership Carries On
With a new chief executive at the helm, Lunada Bay is stepping out with some new labels in the mix as the Southern California company continues to grow.
Swim Textiles
Swim Textiles
Endless Summer on the Beach
California Apparel News Contributing Photographer Tim Regas checked out the sandy scene to capture the latest looks in beachwear.
Cruise '19—The Swimwear Look Designer’s Point of View
From feminine frills to sportswear-inspired cover-ups, designers are delivering the hottest trends for Cruise ’19.
Manhattan Beachwear Adds New Swim Labels
Manhattan Beachwear, one of the largest swimwear manufacturers in the United States, said it will be designing and distributing women’s swimwear for BCBGMaxAzria and BCBGeneration. The collection will launch globally for Fall 2018.
One Round of Surf M&A, Round Two Begins
Billabong International’s last day of trading on the Australian Securities Exchange was April 9, bringing an end to a major round of acquisitions in the surfwear market.
Boardriders Names New CEO to Replace Pierre Agnes
After Boardriders’ 54-year-old chief executive disappeared off the coast of southeast France on Jan. 30, the Southern California surfwear company has named his replacement.
Search Called Off for Boardriders CEO Missing at Sea
Rescue operations in the south of France were called off in the search for Pierre Agnes, the 54-year-old chief executive of Boardriders Inc., the parent company of Quiksilver, Roxy and DC Shoes in Huntington Beach, Calif.
What’s Next for Boardriders?
With the announcement of Boardriders Inc.’s purchase of Billabong International, the surf business’s two biggest rivals are now on the same team, which means people in the surf industry are asking whether the deal is going to be a wave that lifts all boats or if it is going to be a wipeout.
Boardriders Acquires Billabong
Two big surfwear companies will be riding the waves together.
First-Time Designer Makes a Splash with Paradise Ranch Designs
Kristyn Goddard, the designer and owner of Paradise Ranch Designs, dreamed of buying swimwear that could be as alluring as a Hollywood starlet’s portrait from the 1940s and 1950s yet not reveal too much of a woman’s body.
