Hyosung Launching Creora Fresh
Hyosung, maker of Creora spandex, is introducing a new odor-neutralizing spandex fiber called Creora Fresh at the upcoming Interfilière show in France.
“In response to the continued growth of sports underwear, we have developed Creora Fresh using our proprietary ingredient technology to chemically bond to substances that cause body odor and to neutralize them,” said Hyosung President Yong Seup Kim. “Creora Fresh has been demonstrated with nylon and polyester fibers to last longer than traditional antimicrobial finishes. This technology will also enhance sportswear garment and fabric versatility by giving consumers added confidence. It is the latest addition to our Creora specialty spandex product portfolio and a demonstration of our commitment to excellence through innovation.”
Creora Fresh joins several other odor-neutralizing fibers developed by Hyosung, including Freshgear polyester and Mipan Freshgear nylon.
“We see growth in demand for sports bras and underwear,” said Ria Stern, Hyosung textiles global marketing director. “We have a number of brands interested as they want to move away from antimicrobial chemicals next to the skin.”
At the Interfilière show, set for July 9–11 alongside the Mode City swim and lingerie trade show in Lyon, France, Hyosung will present a number of fibers for the intimate apparel, swimwear and activewear markets, including Creora Color+; Creora Black; Mipan Aqua X, a moisture-management nylon; Mipan super micro denier nylon; and Silky, a polyester with a silk-like hand and moisture-management properties.