Fred by Fred Segal
For the first time since retailer Fred Segal opened its doors in Los Angeles in 1965, the famous Fred Segal name will appear on an apparel line: Fred by Fred Segal.
Year of Ours
Los Angeles–based Year of Ours wants to put its mark on women’s sportswear with an in-house production facility and made-in-America craftsmanship.
Swim Collective returned to the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, Calif., for an Aug. 8–10 run that drew a sizeable crowd and an expanded exhibitor base.
Australian-born activewear brand P.E Nation was conceived as a performance line that can translate into any lifestyle. The athleisure line launched in March in Australia and recently made its U.S. debut with its third collection, titled “All Sports.”
Back in the LBC
Energy was high during the July 29–30 run of action-sports and streetwear trade show Agenda, held at the Long Beach Convention Center in Long Beach, Calif.
House of Harlow
House of Harlow Creative Director and pop-culture icon Nicole Richie celebrated her collaborative project with Revolve clothing on June 2 at theRevolve Social Club on Melrose Boulevard in Los Angeles.
Business was surprisingly good during the June 6–9 run of Los Angeles Fashion Market despite a schedule that overlapped with several other regional markets as well as the California primary election.
Apparel With a Purpose
With every For Better, Not Worse (FBNW) shirt sold, a bag of groceries goes to a child in need.
Rokit menswear line is a Los Angeles–based lifestyle brand that bridges the subcultures of skate and street basketball.
E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year.
A small group of Southern California fashion and accessories labels hosted OC Mix, a mini trade show held April 18–19 in a space within the Irvine, Calif., headquarters of Z Supply LLC.
Fashion veterans Cedric and Yves Benaroch, the creators of 2B Free clothing, made a mark with Hollywood’s celebrity sensations in early 2001. The heavily graphic loungewear of 2B was a precursor to the debut of their new line, Yeba, which stands for “You’re Everything Beautiful Always,” and exclusively launched on their website in March.
Staud clothing is a customizable luxury line that takes women virtually to the design table.
Swim New Resource
Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.
New Swim Resource
When Lisa Hackwith launched her swimwear company, Hackwith Design Co., in 2013, she had a mission to produce quality, sustainable, locally made clothing.
The husband-and-wife team behind the line Varley, Lara and Ben Mead, split their time between the U.S. and Europe, which gives the London-born, California-inspired luxury lifestyle brand the sophistication of London and the ease of California.
James Cox is looking to put knitting needles—and knit menswear designs—into the hands of home knitters with a collection of knitting kits.
Graphic tees—specifically, street, skate and athletic wear—have had an impact on the apparel industry. Whether T-shirts are mass-produced as part of the fast-fashion trend or cut from quality fabrics, there always seems to be a place for them in the market.
Fashion for a good cause was at the forefront at the Revolve Clothing Stand Up to Cancer benefit at the Paramour Mansion in Los Angeles.
Native New Yorker Adelaide Bourbon moved to Los Angeles in 2008 and had the good fortune to meet and work for Joie co-founder Serge Azria just as he was launching his Equipment label.
Last July, founders Sean Barron and Jamie Mazur spearheaded Re/Done vintage denim.
The opportunity to interact directly with the activewear community provided Los Angeles–based activewear brand Wear It to Heart valuable customer feedback, which helped the company launch its wholesale business.
Breathe by Body Glove
Body Glove’s activewear brand, Breathe by Body Glove, has grown rapidly since it launched in late 2014 and is now sold at independent surf, swim and yoga shops across the U.S. as well as large specialty retailers.
When Nasim Tyab launched his Karma activewear brand in 2002, his goal was to “capture the spirit, beauty and athleticism of yoga” in a clothing collection designed specifically for practitioners of Bikram yoga.
Mark and Estel
Music has been at the heart of the Mark and Estel brand since it was launched in 2005 by Mark Tango and Estel Day.
Vivian Chan dresses women in feminine clothing adhering to structure and clean lines. Her collection combines splashes of color with subtle pastel hues in billowy skorts, short to long full skirts and deep V-shift dresses.
A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.
Established in 1974 in Europe, Big Star denim has been Los Angeles–based since Koos Manufacturing picked up the line in 2003, first as a licensed brand but now as one of Koos’ company-owned trademarks, which also include AG Adriano Goldschmied.
When twin sisters Bonnie Rae Boyes and Shelah Jean founded Noe Undergarments last year, they wanted to create a line that would fit in both lingerie stores and contemporary boutiques.
Lanston is a Los Angeles–based luxury basics collection made from ultra-soft fabrications.
Fashion enthusiasts often turn to celebrities and musical icons for style reference. And in a time and age when a majority of shopping is done over the Internet, it seems a sensible idea to combine the two elements and establish a shopable celebrity-style database.
Newly launched e-commerce site The Influence uses celebrity images and makes their outfits accessible by a simple click of a button.
Taking inspiration from the strength and romanticism of Shakespeare’s passionate character, the Los Angeles–based team introduced Capulet, clothing for the edgy, rebellious, dreamer type. This eclectic, carefree spirit fits the prototype of the LA woman.
When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.
Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.
Venezuelan-born sisters Maria and Lucia Rivas were inspired by fashion since they were young, and the two moved to the United States to continue their education at the Art Institute of Fort Lauderdale in Florida.
Fashion and Insight
A new menswear show called Fi3 took flight at Barker Hangar at the Santa Monica Airport, but it had a different twist.
When Melody Ehsani turned from law to fashion, she wanted to capture a niche within the market for hip hop–inspired jewelry, which soon caught the eyes of musicians such as Rihanna, Erykah Badu and Alicia Keys.
Laura Glover designs understated knit tees that combine both comfort and style into one. Her Los Angeles–based brand, Daydreamer, features soft tees that combine effortless, California style with a rock ’n’ roll, bohemian vibe.
Los Angeles–based fashion designer Lily Ashwell creates demure, 1940s-inspired pieces with an understated sexiness. Her collections are dress focused but also include separates—dungarees, skirts, tops and knits.
Siblings Adam, Ania and Mark Taubenfligel make up Triarchy, a Los Angeles–based denim brand that combines the form and grace of equestrians with the edginess of motorcyclists.
After years designing for brands and retailers such as Patterson J. Kincaid, SNT Workshop, Arden B and Lucky Brand, Diana Ra wanted the full creative autonomy and freedom of launching her own fashion line.
Swedish design emporium Austere recently opened in a 5,000-square-foot space in downtown L.A. that was once the garage for a 1920s-era department store.
Joan Oh, designer of Evleo, started a luxury women’s contemporary line focused on leggings. The sought-after bottoms were quickly picked up by style icons such as Alessandra Ambrosio, Gwen Stefani, Emily Blunt, Cara Delevingne and Heidi Klum.
Annie and Jade
Designer Annie Le pays homage to her Vietnamese heritage in her clothing line, Annie + Jade. The collection uses eco-friendly fabrics and an ethical manufacturing process to introduce an unconventional spin to eco womenswear.
A New Beginning in Menswear
The Los Angeles–based The/End offers a fresh perspective to classic menswear silhouettes with attention to detail, fabrics, texture and form.
A Nod to the 1960s
The Spring/Summer 2014 women’s line Sechung combines stylish mod pieces with a rocker edge.
Several design schools in Southern California—including Fashion Careers International, Fashion Institute of Design & Merchandising, Art Center College of Design and Woodbury University—are training their students in the techniques and the craftsmanship that go into making handbags and footwear and incorporating the students’ designs into graduate projects and runway shows.
Designer Amanda Thomas built a following for her jewelry line, Luv Aj, among retailers such as Fred Segal, Nordstrom, Shopbop, Madison, Lisa Klein and Urban Outfitters since it launched in 2005. For Thomas’ latest chapter of the Luv Aj brand, the designer turned to leather.
The Fashion Institute of Design & Merchandising presented its annual Debut runway fashion show at Barker Hangar in Santa Monica, Calif., on March 22 to an audience that included industry insiders, FIDM alumni and faculty, as well as city notables and donors to the FIDM Scholarship Foundation.