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Sarah Wolfson

Stories by Sarah

Trends are High at Swim Collective

Trade Shows

Swim Collective returned to the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, Calif., for an Aug. 8–10 run that drew a sizeable crowd and an expanded exhibitor base.

On and Off the Court With P.E Nation

Manufacturing

Australian-born activewear brand P.E Nation was conceived as a performance line that can translate into any lifestyle. The athleisure line launched in March in Australia and recently made its U.S. debut with its third collection, titled “All Sports.”

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Agenda Goes Back to its Roots in Long Beach

Back in the LBC

Energy was high during the July 29–30 run of action-sports and streetwear trade show Agenda, held at the Long Beach Convention Center in Long Beach, Calif.

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Summer Ready with House of Harlow 1960 x Revolve

House of Harlow

House of Harlow Creative Director and pop-culture icon Nicole Richie celebrated her collaborative project with Revolve clothing on June 2 at theRevolve Social Club on Melrose Boulevard in Los Angeles.

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LA Market Draws Western Retailers Looking for Everything from Immediates to Resort

LA Market

Business was surprisingly good during the June 6–9 run of Los Angeles Fashion Market despite a schedule that overlapped with several other regional markets as well as the California primary election.

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For Better, Not Worse: Apparel With a Purpose

Apparel With a Purpose

With every For Better, Not Worse (FBNW) shirt sold, a bag of groceries goes to a child in need.

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Rokit: Skate Meets Street Basketball

Rokit

Rokit menswear line is a Los Angeles–based lifestyle brand that bridges the subcultures of skate and street basketball.

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Grlfrnd Denim: Revolve Denim Has a Vintage Look With a Contemporary Fit

Grlfrnd Denim

E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year.

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OC Mix: Regional Trade Show Bows in Irvine, Calif., With Contemporary, Swim Brands

OC Mix

A small group of Southern California fashion and accessories labels hosted OC Mix, a mini trade show held April 18–19 in a space within the Irvine, Calif., headquarters of Z Supply LLC.

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Yeba: From Contemporary to Contemporary Activewear

Yeba

Fashion veterans Cedric and Yves Benaroch, the creators of 2B Free clothing, made a mark with Hollywood’s celebrity sensations in early 2001. The heavily graphic loungewear of 2B was a precursor to the debut of their new line, Yeba, which stands for “You’re Everything Beautiful Always,” and exclusively launched on their website in March.

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Staud Clothing: Customizing with Accessibility and Quality in Mind

Custom Built

Staud clothing is a customizable luxury line that takes women virtually to the design table.

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Giejo: Sustainable Fashion With an Edge

Swim New Resource

Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.

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Hackwith: Swimwear That Embraces All Shapes

New Swim Resource

When Lisa Hackwith launched her swimwear company, Hackwith Design Co., in 2013, she had a mission to produce quality, sustainable, locally made clothing.

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Varley Activewear: European Sophistication Meets California Style

Varley Activewear

The husband-and-wife team behind the line Varley, Lara and Ben Mead, split their time between the U.S. and Europe, which gives the London-born, California-inspired luxury lifestyle brand the sophistication of London and the ease of California.

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James Cox Knits: Kits for Men’s Knits

Men's Knits

James Cox is looking to put knitting needles—and knit menswear designs—into the hands of home knitters with a collection of knitting kits.

Electric Family Apparel With a Do-Gooder’s Edge

New Resources

Graphic tees—specifically, street, skate and athletic wear—have had an impact on the apparel industry. Whether T-shirts are mass-produced as part of the fast-fashion trend or cut from quality fabrics, there always seems to be a place for them in the market.

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Revolve Clothing Stands Up to Cancer

Revolving Clothing

Fashion for a good cause was at the forefront at the Revolve Clothing Stand Up to Cancer benefit at the Paramour Mansion in Los Angeles.

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Eve Denim: Inspired by Vintage, Made in L.A.

Designer Profiles

Native New Yorker Adelaide Bourbon moved to Los Angeles in 2008 and had the good fortune to meet and work for Joie co-founder Serge Azria just as he was launching his Equipment label.

Re/Done: Denim Repurposed

Manufacturing

Last July, founders Sean Barron and Jamie Mazur spearheaded Re/Done vintage denim.

Eco-Friendly Activewear: Wear It to Heart

Manufacturing

The opportunity to interact directly with the activewear community provided Los Angeles–based activewear brand Wear It to Heart valuable customer feedback, which helped the company launch its wholesale business.

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Active Casual to Extreme Sports

Breathe by Body Glove

Body Glove’s activewear brand, Breathe by Body Glove, has grown rapidly since it launched in late 2014 and is now sold at independent surf, swim and yoga shops across the U.S. as well as large specialty retailers.

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Karma Activewear: Taking Yoga From Hot to Haute

Manufacturing

When Nasim Tyab launched his Karma activewear brand in 2002, his goal was to “capture the spirit, beauty and athleticism of yoga” in a clothing collection designed specifically for practitioners of Bikram yoga.

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L.A. Made, Accessible to All

Mark and Estel

Music has been at the heart of the Mark and Estel brand since it was launched in 2005 by Mark Tango and Estel Day.

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Ethereal Designs

Vivian Chan

Vivian Chan dresses women in feminine clothing adhering to structure and clean lines. Her collection combines splashes of color with subtle pastel hues in billowy skorts, short to long full skirts and deep V-shift dresses.

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Luxury From Fit to Fabric to Finished Details

Lezard Swimwear

A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.

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Big Star: European Heritage, Los Angeles Design and Environmental Philosophy

Denim

Established in 1974 in Europe, Big Star denim has been Los Angeles–based since Koos Manufacturing picked up the line in 2003, first as a licensed brand but now as one of Koos’ company-owned trademarks, which also include AG Adriano Goldschmied.

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Made in LA Lingerie Is Just the Foundation

Noe Undergarments

When twin sisters Bonnie Rae Boyes and Shelah Jean founded Noe Undergarments last year, they wanted to create a line that would fit in both lingerie stores and contemporary boutiques.

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Luxury Basics and LA-Made

Lanston

Lanston is a Los Angeles–based luxury basics collection made from ultra-soft fabrications.

UPDATE: The Influence: Celebrity Style, Millennial Shopper

Technology

Fashion enthusiasts often turn to celebrities and musical icons for style reference. And in a time and age when a majority of shopping is done over the Internet, it seems a sensible idea to combine the two elements and establish a shopable celebrity-style database.

The Influence: Celebrity Style, Millennial Shopper

E-Commerce

Newly launched e-commerce site The Influence uses celebrity images and makes their outfits accessible by a simple click of a button.

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Menswear-Inspired Contemporary Collection for the Rebellious Dreamer

Capulet

Taking inspiration from the strength and romanticism of Shakespeare’s passionate character, the Los Angeles–based team introduced Capulet, clothing for the edgy, rebellious, dreamer type. This eclectic, carefree spirit fits the prototype of the LA woman.

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Comfort, Confidence and Summer Memories

Lime Ricki

When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.

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A Brand Between Land and Sea

Manglar Swimwear

Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.

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Creative Cooperation

Malu Swim

Venezuelan-born sisters Maria and Lucia Rivas were inspired by fashion since they were young, and the two moved to the United States to continue their education at the Art Institute of Fort Lauderdale in Florida.

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Menswear Trade Show Has an Alternative Vibe

Fashion and Insight

A new menswear show called Fi3 took flight at Barker Hangar at the Santa Monica Airport, but it had a different twist.

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Expanding from Accessories to Apparel

Melody Ehsani

When Melody Ehsani turned from law to fashion, she wanted to capture a niche within the market for hip hop–inspired jewelry, which soon caught the eyes of musicians such as Rihanna, Erykah Badu and Alicia Keys.

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California-Made T-shirts

Daydreamer

Laura Glover designs understated knit tees that combine both comfort and style into one. Her Los Angeles–based brand, Daydreamer, features soft tees that combine effortless, California style with a rock ’n’ roll, bohemian vibe.

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Revisiting Vintage

Lily Ashwell

Los Angeles–based fashion designer Lily Ashwell creates demure, 1940s-inspired pieces with an understated sexiness. Her collections are dress focused but also include separates—dungarees, skirts, tops and knits.

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Denim Report: Where Horse Meets Horsepower

Triarchy Denim

Siblings Adam, Ania and Mark Taubenfligel make up Triarchy, a Los Angeles–based denim brand that combines the form and grace of equestrians with the edginess of motorcyclists.

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California Contemporary With a Focus on Prints

d. RA

After years designing for brands and re­tailers such as Patterson J. Kincaid, SNT Workshop, Arden B and Lucky Brand, Diana Ra wanted the full creative autonomy and freedom of launching her own fashion line.

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Scandinavian Design in Downtown Los Angeles

Austere

Swedish design emporium Austere recently opened in a 5,000-square-foot space in downtown L.A. that was once the garage for a 1920s-era department store.

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Comfort Meets Luxury

Evleo

Joan Oh, designer of Evleo, started a luxury women’s contemporary line focused on leggings. The sought-after bottoms were quickly picked up by style icons such as Alessandra Ambrosio, Gwen Stefani, Emily Blunt, Cara Delevingne and Heidi Klum.

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Unconventional Eco and Made in LA

Annie and Jade

Designer Annie Le pays homage to her Vietnamese heritage in her clothing line, Annie + Jade. The collection uses eco-friendly fabrics and an ethical manufacturing process to introduce an unconventional spin to eco womenswear.

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The/End Clothing

A New Beginning in Menswear

The Los Angeles–based The/End offers a fresh perspective to classic menswear silhouettes with attention to detail, fabrics, texture and form.

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Sechung Designs

A Nod to the 1960s

The Spring/Summer 2014 women’s line Sechung combines stylish mod pieces with a rocker edge.

Southern California Fashion Schools Include Accessories in the Mix

Several design schools in Southern California—including Fashion Careers International, Fashion Institute of Design & Merchandising, Art Center College of Design and Woodbury University—are training their students in the techniques and the craftsmanship that go into making handbags and footwear and incorporating the students’ designs into graduate projects and runway shows.

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Luv Aj: From Jewelry to Leathercraft

Designer Amanda Thomas built a following for her jewelry line, Luv Aj, among retailers such as Fred Segal, Nordstrom, Shopbop, Madison, Lisa Klein and Urban Outfitters since it launched in 2005. For Thomas’ latest chapter of the Luv Aj brand, the designer turned to leather.

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FIDM Gala: Fashion, Costumes, Cadillacs and Chairing Styles

The Fashion Institute of Design & Merchandising presented its annual Debut runway fashion show at Barker Hangar in Santa Monica, Calif., on March 22 to an audience that included industry insiders, FIDM alumni and faculty, as well as city notables and donors to the FIDM Scholarship Foundation.

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Hye Park and Lune

Off the Runway and Into the Design Room

Hye Park took her modeling experiences—on and off the catwalk for designers such as Miu Miu, Prada, Roberto Cavalli, Dolce & Gabbana and Hermès—and put them on the drawing board for Hye Park and Lune, a new collaboration between Park and Lune, the Pasadena, Calif.–based company founded last year by Kyle Han and Ashley Lee.

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Private Party: Hip-Hop-Inspired

Designer Profile

Music plays a huge influence in Private Party’s ethos, which features graphics produced from a fan’s point of view.

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