FASHION

Heidi Merrick Approaches 20 Years With Gratitude and a Bold Attitude

By Dorothy Crouch, Contributing Writer | July 17, 2026

The Heidi Merrick brand has pushed beyond the boundaries of Hollywood glitz, redefining California luxury fashion for 20 years. As its namesake designer reflects on her brand’s path, she relays a message of rethinking the elements that define elevated California fashion.

NEWS

San Francisco Fashion Week '07: Gen Art

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San Francisco Fashion Week '07: Emily Jane Clothing

Sophistication dominated the collection created by Emily Dumitrescu, out on her own since last year....

San Francisco Fashion Week '07: Velvet Leaf

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San Francisco Fashion Week '07: Wee Scotty

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San Francisco Fashion Week '07: EVarize

Designer Erica Varize divided her Spring/Summer 2008 line into two parts: a sort of mid-’70s bohemian look and then a totally red collection called Measu(RED). The designer intends to dedicat...

San Francisco Fashion Week '07: Pink Elf

Kaushie Adiseshan took her cue for her Spring/Summer 2008 collection from her native India, using metallic fabrics that had a glittery feel to them. “Quite a few of the pieces are insp...

San Francisco Fashion Week '07: The Little Black Dress Collection by Emerging Stars

Dresses came in all shapes and sizes as students from all over the Bay Area captured the elegance of the little black dress. This is only the third annual Emerging Stars fashion show in San Francisco...

San Francisco Fashion Week '07: Effie's Heart

Designer Kim Pledger’s heart belongs to the 1920s as well as the 1950s. She divided her Spring/Summer 2008 line into two collections. One reflected the Roaring ’20s, and the other echoed the era of Eliz...

San Francisco Fashion Week '07: Dcepcion

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San Francisco Fashion Week '07: Kirribilla

The three designers behind the Kirribilla label turned to Hawaii for their inspiration. But not the Hawaii we know today. Instead they looked to old-time Hawaii, when things were simpler. The...

San Francisco Fashion Week '07: Vindyco Clothing

Sparkle and pizazz filled the designs created by Cindy Vo, who has been forming fashions since she was 4. She veers toward bold looks for independent women who aren’t afraid to stand out in a crowd.Jus...

San Francisco Fashion Week '07: Genevieve Primavera

San Francisco’s urban environment and unique architecture played a major part in Mary-Elizabeth Primavera’s Spring/Summer 2008 collection....

San Francisco Fashion Week '07: Vian Hunter

Designer Lisa Hunter took everyone on a journey to the late 1950s and 1960s with her very ladylike designs, which evoked a certain “women who like to lunch” feeling....

Young Designers Dominate San Francisco Fashion Week

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