EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Yarn Movement and Nicholas Mayfield Collaborate to Empower Girls
Blending their distinctive fashion backgrounds, designer Nicholas Mayfield and Yarn Movement founder Shantelle Brumfield, who designs under the name S. Ladybug, dig back into their own childhoods to release a collection of T-shirts and beanies that afford the comfort of grandma's house, while sending a strong message that leads girls to succeed.
Rogiani Designs Activewear Through Couture POV
After working as an image maker for Lancôme where she collaborated with Isabella Rossellini, and serving as the inaugural designer for BCBGMAXAZRIA, Los Angeles-headquartered Elisabetta Rogiani focused on designing her self-named Elisabetta Rogiani collection of women’s clothing, which could range from leather pants to beaded skirts.
HBO Max Launch Includes Underground Ballroom Competition ‘Legendary’
Along with the launch of its HBO Max streaming bundle, Warner Media Group also unveiled television program “Legendary,” a reality competition based on the fantastic world of underground ballroom culture.
Reynaldo Aquino Strives for Simplicity With Hoodie Scarves
Reynaldo Aquino started his Fortis Orbis Atelier menswear brand by making outerwear; mostly jackets and vests, with the inspiration of dystopian worlds from science fiction.
BDC Launches COVID-19 Crisis Response Fund to Aid Underrepresented Designers
Founded to cultivate design talent in the industry by elevating black designers and apparel makers, the Black Design Collective announced last week the launch of its COVID-19 Crisis Response Fund.
RCGD Returns to Its Roots With Sustainable-Design Competition
While the Suzy Amis Cameron-founded Red Carpet Green Dress has been committed to supporting responsible garment design at the luxury level since its launch in 2009, there has been an important part missing from its mission for the last four years.
‘Ethical Fashion Talks’ Launches to Maintain Momentum of Vegan Fashion Week
After postponing her April edition of Vegan Fashion Week that was planned for Los Angeles, founder and Chief Executive Officer Emmanuelle Rienda brainstormed regarding how she could spread a message of cruelty-free fashion, as stay-at-home orders in the city continued to be extended due to COVID-19.
Childhood Dreams Lead Merlin Castell to Remain Ahead of Fashion Curve
Before the COVID-19 pandemic shut down designers' studios and fashion weeks, Merlin Castell unveiled his latest collection in New York during February's Art Hearts Fashion. His work included fantastic elements, which are now common staples for living stylishly, yet safely.
Maggie Barry’s COVID Couture
Pundits have been trying to figure what a Post-COVID-19 world will look like, and Los Angeles designer Maggie Barry has spent the past six weeks figuring out how the crisis will change fashion.
Fashioning Beauty for the Frontline, Kevan Hall and Malena Ruth Find a New Mission
For Malena Ruth, working with fellow Los Angeles designer Kevan Hall is part of her design evolution. While Ruth counts Hall among the mentors who have helped forge her path, the two luxury designers have come together on one of their most-important collaborative projects.
Amazon’s “Making the Cut” Win Changed Edgy Designer’s Style
Downtown Los Angeles designer Jonny Cota won the first season of Amazon’s reality-competition show “Making the Cut” April 24 with a diffusion fashion line he named Metamorphosis.
In Secrecy and Divinity, Nathalia Gaviria Makes Her Confession
Inspired by empowerment found in the freedom of revealing deep, dark secrets in the search for redemption, Nathalia Gaviria’s Autumn 2020 NG Gold collection—Confessions—provides insight into temptation and deliverance.
Garment-Industry Veteran Ilse Metchek Provides a Real Take on COVID-19
For California Fashion Association President Ilse Metchek, the business of apparel is more than an industry that produces clothing. With a career that has spanned decades, Metchek has served as a resource for many in the field.
Vegan Fashion Week to Stream L.A. Show Following Fashion Week Postponements
After the announcements that Art Hearts Fashion’s Los Angeles event and LA Fashion Week’s March edition would be postponed due to the COVID-19 pandemic, Vegan Fashion Week founder Emmanuelle Rienda remained steadfast that the April show would go on.
Fashion Week Events in Los Angeles Postponed as Coronavirus Fears Grow
Recent announcements from within the apparel industry have revealed that major Fashion Week events in Los Angeles will be postponed.
