FASHION
Heidi Merrick Approaches 20 Years With Gratitude and a Bold Attitude
By Dorothy Crouch, Contributing Writer | July 17, 2026
The Heidi Merrick brand has pushed beyond the boundaries of Hollywood glitz, redefining California luxury fashion for 20 years. As its namesake designer reflects on her brand’s path, she relays a message of rethinking the elements that define elevated California fashion.
FASHION SHOOTS
TRENDS
NEWS
Mission Showroom
Inside the Mission Showroom, the décor is minimalist, but the various brands are not. They range from clunky jewelry and fashion-forward sunglasses to colorful men’s socks and athletic streetwear.
Australian Fashion Labels
In the days leading up to Los Angeles Fashion Market, the new U.S. team at Australian Fashion Labels was putting the finishing touches on the 4,100-square-foot headquarters and showroom space on the third floor at the Cooper Design Space in Los Angeles.
The GIG Showroom
After representing high-profile underwear Spanx and Calvin Klein, GIG co-owners Stacey and Joel Gossman recently took on some denim and activewear clients. The additional clients demanded more space. GIG moved to a bigger showroom in the building.
Sandy Jang, Sweet Rain and Alice Blue
Sandy Jang has been producing young contemporary fashions for 15 years under the labels Sweet Rain and Alice Blue. For the upcoming March 16–19 run of Los Angeles Fashion Market, Jang will introduce her eponymous premium collection.
The Look for Fall ’15
Blame it on Nicolas Ghesquière, but the ’70s are back—and they are ever so chic.
Los Angeles Fashion Week Fall/Winter 2015 Calendar
Los Angeles Fashion Week Fall/Winter 2015 runs from March 7-22.
From Venice With Love
With roots in yoga and surfing, Electric & Rose is a lifestyle collection that draws its name from Los Angeles’ Venice neighborhood, which is home to company founders Eric Balfour and Erin Chiamulon.
Freedom of Expression
From classic denim blues to activewear inspirations and the return of the ’70s, there is something for everyone for Fall '15.
FIDM Displays Oscar-Nominated Costumes for This Year’s Academy Awards
Showcasing Hollywood characters and their garb, the Costume Designers Guild curated 100 costumes from more than 20 Hollywood films, including five Academy Award nominees, for the Fashion Institute of Design & Merchandising’s 23rd Annual Art of Motion Picture Costume Design exhibition.
Designers Go Outward Bound
The great outdoors inspires Fall’s essential denim-based looks. Whether camping in the woods or trekking the city streets, flannels, joggers and the season’s best jackets are the requisite attire.
Men’s Gets Its Own New York Fashion Week
After many years of womenswear getting its place on the runway, menswear is now getting its own chance to walk down the catwalk.
Hong Kong Fashion Week Fills the Runway With Dozens of Shows
For the first time ever, a U.S. designer was included in the opening night of the Hong Kong Fashion Extravaganza. Several other parts of the world were also represented on the stage.
Showroom Profile: Necessitees
When her CMC lease expired last year, Hallie Shano decided to move across the street to the seventh floor of The New Mart, opening a 1,200-square-foot space that is even brighter than her old space—if that is possible.
Showroom Profile: Frnch Label
The B-wing of the California Market Center’s fifth floor just got a little more French with the opening of a new brand, Frnch Label, a young contemporary line designed in France and Los Angeles and produced in Asia.
