EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
NEWS
Rhude Sails Into a Dreamworld for Spring/Summer 2024
For the Spring/Summer 2024 collection of Los Angeles brand Rhude, designer Rhuigi Villaseñor drew inspiration from camels in the Middle East, boats in Southeast Asia, large billboards in the U.S., movies of European secret agents, superheroes and Americana.
New Capsule Collection by Puma, Duvin Design Co. Inspired by Hobie Cat
When Rickie Fowler turned pro in 2009, he also turned heads. The native Californian, who loved motorcycles almost as much as golf, made a style splash...
FW2425: Sport Is Life—Every Day and Everyone’s Life
The frontier between active, athleisure and casual keeps blurring as sportswear is the inspiration behind some of the major trends to come for FW2425, mixed with casual or more-sophisticated pieces.
Trina Turk Takes Fashion Back to 1970s NYC for Fall 2023
For Fall 2023 California designer Trina Turk took inspiration from 1970s New York City pulling from movies, popular culture, the architecture and energy of lower Manhattan, with a nod to the street-smart glamour of the era.
Informa’s Kelly Helfman Brings Maximalism to Both Her Style and Work
There are people who work in fashion doing their own thing, and there are others whose job is to know what everyone else is doing. As president of Informa Markets Fashion, Kelly Helfman knows...
Miami Swim Week Boasts a Variety of Offerings From Distinctive Shows
An abundance of style was the common thread during the recent installment of Miami Swim Week...
Givenchy Makes Its Debut on Rodeo Drive
Hubert de Givenchy launched his eponymous brand in 1952, five years after rival Christian Dior debuted his “new look.” But Givenchy had some innovative ideas...
Barbie x Hot Wheels x rue21 Roll Out Collaboration
You’ve probably noticed it’s Barbie season. The new feature film based on the doll—first unveiled in 1959—is inspiring a Malibu-smooth wave of fashion collaborations...
Otis College Gives ‘Artistic License’ to Design Students
The Fashion Department at Otis College of Art and Design celebrated fashion designers of the future at its annual runway show, held May 12 on the Los Angeles school’s campus commons.
LATTC Highlights Classic ‘Soul Train’ Influences at Gold Thimble Show
Los Angeles Trade-Technical College hosted its spring 2023 Gold Thimble Fashion Show at its downtown Los Angeles location on May 26.
FCI Unveils Student Designs With DTLA Runway Show
On June 15, FCI Fashion School hosted a showcase of student designs at The New Mart in downtown Los Angeles.
Los Angeles Swim Week Energizes Market With Runway Shows
Michael Costello x Revolve runway looks with festive, colorful resortwear and swimwear perfectly closed out Los Angeles Swim Week. Through a partnership with Fashion Tech Works at The New Mart and Art Hearts Fashion, 20 designers in all took to the catwalk.
Yella Activewear Encourages Movement Through Luxurious Fabrics
Making activewear in a luxurious hand is Daniella Mizrahi’s mission, and the founder of Yella Activewear continues to raise the bar on the standards for her Los Angeles–based brand.
Fashion Graduates From ASU, FIDM Showcased Their Talents at Spring Shows
The recent integration of Arizona State University and the Fashion Institute of Design & Merchandising makes the institutions like two garments in the same ensemble—and in more ways than one...
WGSN and Coloro Unlock Their Keys to Color
Whether it be moving from dark to light or dusk to dawn, the 2025 Colour of the Year gives designers, such as Dior, the freedom to express their own visions of this period of immense change.






























