EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Gold Thimble Honors ‘Immortal Fashionistas’ While Looking to the Future
Los Angeles Trade-Technical College hosted the fall 2023 Gold Thimble Fashion Show Dec. 8 at its campus in downtown Los Angeles...
Fashion Techworks Revives the Iconic Comic Strip Mac Divot
After debuting at the recent Los Angeles Art Hearts Fashion, Mac Divot, the iconic comic strip that ran for 22 years in some 200 papers nationwide, was revived by Tom Keefer and Cindy Ingraham-Keefer into a new line. Combining unique intellectual property with sustainable apparel manufacturing, it mixes retro with modern.
LA Fashion Week, a N4XT Experience, Pairs SS24 Artistry With Education
Spring/Summer 2024 took to the runway at LA Fashion Week, a N4XT Experience, Oct. 18–22 at NYA Studios in Hollywood. Sergio Hudson’s presentation bypassed the typical runway show in favor of models moving throughout the crowd. The 14-piece ready-to-wear capsule collection was complemented by jewelry from a collaboration with OYA Labs.
LAFW Powered by Art Hearts Fashion Celebrates Culture and Community
Los Angeles Fashion Week Powered by Art Hearts Fashion returned to The Majestic Downtown in Los Angeles for its Oct. 19–22 run.
FW2425 Denim Trends: Crafted for the Future
The most straightforward way to make new jeans that pollute less? Repurposing existing pieces that are cut, patched and reassembled into new volumes and drape.
Citizens of Humanity x Billy Reid Collab Reimagines the Classics
Southern California meets just plain Southern in a new collaboration between L.A.’s Citizens of Humanity and Alabama-based, four-time CFDA award winner Billy Reid.
L.A. Fashion Weekend Aligns With L.A.’s October Market Week
Founded in 2005, L.A. Fashion Weekend returned after a COVID-19 hiatus. Los Angeles brands on the runway at the I|O Rooftop at The Godfrey Hotel in Hollywood included Lovlei, Malibu Road, Peelers and Ragdoll.
New Showrooms and Lines
New Showrooms and Lines
Kevan Hall’s SS2024 Collection Inspired by the Elegance of 1930s France
Inspired by the elegance of 1930s France, Kevan Hall’s Spring/Summer 2024 collection pays tribute to the chic streets of Deauville and the red-carpet glamour of Cannes. The designer was touched by the hues of the sea in addition to the color palette of the chateaux and cafés.
Art Hearts Fashion Features California Designers During NYFW Presentation
Among the Art Hearts Fashion presentations at New York Fashion Week Sept. 7–10 were a number of California designers including Kentaro Kameyama, Melissa Pellone, Coral Castillo, Mister Triple X and Tell the Truth. This flowing yet masculine patchwork jacket and pants relied on a vibrant blend of bubblegum pink, grape and raspberry.
Heidi Merrick A/W 2023 Takes Cues From Sporting Dress of a Bygone Era
An outdoor woman who also loves to dress, Heidi Merrick took inspiration for her Autumn/Winter 2023 collection from her love of the outdoors, “where her soul calls.” Many of the pieces are oversized yet tailored with the detailed expertise for which her brand is known.
Lee x Daydreamer Honors Denim Heritage With Updated Classics
Heritage denim brand Lee has chosen Los Angeles–based, female-founded brand Daydreamer as a partner to create refreshed approaches to its classic styles for a limited-edition women’s collection.
Luxury L.A. Brand Grayscale Debuts Womenswear Collection
Grayscale, the luxury bespoke suit brand designed and founded by Los Angeles native Brandon Gray, has debuted a womenswear collection at its new Grayscale Showroom.
Rhude Sails Into a Dreamworld for Spring/Summer 2024
For the Spring/Summer 2024 collection of Los Angeles brand Rhude, designer Rhuigi Villaseñor drew inspiration from camels in the Middle East, boats in Southeast Asia, large billboards in the U.S., movies of European secret agents, superheroes and Americana.
New Capsule Collection by Puma, Duvin Design Co. Inspired by Hobie Cat
When Rickie Fowler turned pro in 2009, he also turned heads. The native Californian, who loved motorcycles almost as much as golf, made a style splash...
