FASHION

Heidi Merrick Approaches 20 Years With Gratitude and a Bold Attitude

By Dorothy Crouch, Contributing Writer | July 17, 2026

The Heidi Merrick brand has pushed beyond the boundaries of Hollywood glitz, redefining California luxury fashion for 20 years. As its namesake designer reflects on her brand’s path, she relays a message of rethinking the elements that define elevated California fashion.

NEWS

Fashion Los Angeles' Michael Venedicto to Host Pop-Up Event for Designers from Cancelled Ru

Michael Venedicto, the co-founder of the planned

L.A. Fashion Week Spring 2011: Kucoon

Designer Andrea Spratt showed her maturity this

L.A. Fashion Week Spring 2011: Mila Hermanovski

Los Angeles Fashion Week: Mila Hermanovski closed Concept Fashion Week with an edgy yet sophisticated runway show. The Texas native, who was a finalist on Season 7 of the critically acclaimed...

L.A. Fashion Week Spring 2011: Curly-V

Curly-V is just that, a wildly curly-haired young designer who finished fashion school three years ago and has now developed his first collection....

L.A. Fashion Week Spring 2011: Teeki

Contrast was the name of the game for Teeki swimwear designer Lindsay Hemric....

Fire-Permit Problems Scuttle Fashion Week Event

A new runway event series called Los Angeles Fashion Week was scheduled for an Oct. 21–25 run, but it was abruptly canceled Oct. 20, leaving the 18 designers scheduled to show their collection...

L.A. Fashion Week Spring 2011: Siwy

Siwy is a denim line headquartered in New York, but it might as well be a Los Angeles brand. The women’s jeans brand is produced in Los Angeles, and designer Michelle Siwy keeps an apartment i...

L.A. Fashion Week Spring 2011: Seth Aaron

It could have been a “Project Runway” challenge: Design an evening gown at a solar-industry trade show. ...

L.A. Fashion Week Spring 2011: A. Cheacute;

As a swimmer, Amanda Cheacute; believes suits should be practical but flatter the body....

L.A. Fashion Week Spring 2011: Designer Launchpad Presented by Fashion Business Inc. and Focus Trade

New and emerging brands were placed front and center at the

L.A. Fashion Week Spring 2011: Ai for Ai

Designers Elizabeth and Carol Ai took their audience on a journey to space for the presentation of their Spring 2011 collec...

Fashion Resource Guide

Anamaacute; is showing its Spring 2011 collection and introducing the Premium Momentous collection as well as the jeweled, colorful, and fun Spring 2011 Anamaacute; shoe collection. Anamaacute; is the cutting edge in shape, softness, a...

Recognition: A Recession Buster

In response to the tough economy, the co-owners of Los Angeles boutique Premier Men pushed back by trying something new...

Spring Forecast From Directives West and Doneger Group

Directives West and the Doneger Group presented a