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FASHION

Johnnie-O Drives It Forward, Celebrates 20 Years

By Kelli Freeman, Contributing Writer | August 14, 2025

From just wanting to manufacture “a great polo” to a full line of golf apparel and gear, the California-based premium lifestyle brand Johnnie-O marked its 20th anniversary this year with limited-edition releases, standout collaborations and new category launches, including womenswear.

Natalia Romano

Natalia Romano

Natalie Hara’s new showroom in the Gerry Building is a dual-purpose space.

London Carter Showroom

London Carter Showroom

For designer Shellice Beharie, plus-size women are blacklisted from the fashion industry.

Rande Cohen Showroom

Rande Cohen Showroom

The Rande Cohen showroom is moving to a new space at The New Mart

New Lines: California Market Center

New Lines: California Market Center

New showrooms and new lines showing at the California Market Center during the June 10-13 run of Los Angeles Fashion Market

Suiteshop Showroom

Suiteshop Showroom

Originally founded in 2008 in Manhattan’s SoHo neighborhood, Suiteshop Showroom opened the doors of its West Coast showroom in January at the Cooper Design Space

Korner Runway Inc.

Korner Runway Inc.

Growing up in Sao Paulo, Brazil, Alex Um got his start in the fashion industry working in his parents’ showrooms, where he did business in four languages: Portuguese, Korean, Spanish and English.

New Lines: California Market Center

New Lines: California Market Center

New Lines: California Market Center

New Lines: Lady Liberty Building

New Lines: Lady Liberty Building

New Lines: Gerry Building

New Lines: Gerry Building

New Lines: Cooper Design Space

New Lines: Cooper Design Space

New Lines: The New Mart

New Lines: The New Mart

Engel's Showroom

Engel's Showroom

After 35 years at the California Market Center, Kami Engel moved her Engel’s Showroom earlier this year to a new 1,400-square-foot space on the fifth floor of The New Mart.

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