FASHION
Johnnie-O Drives It Forward, Celebrates 20 Years
By Kelli Freeman, Contributing Writer | August 14, 2025
From just wanting to manufacture “a great polo” to a full line of golf apparel and gear, the California-based premium lifestyle brand Johnnie-O marked its 20th anniversary this year with limited-edition releases, standout collaborations and new category launches, including womenswear.
New Lines
The following new lines and new showrooms will be open during the Oct. 13–17 run of Los Angeles Fashion Market. (Note: Not all buildings are open all days. Please check Apparelnews.net for correct start and end dates for each building.)
Showroom Profile: Kristi Williams Sales
If things look a little crowded in the sixth-floor showroom of Kristi Williams, it’s because the space is shared by four reps who have carved out a different niche in the fashion world.
Profile: Brand Assembly
In less than two years, Brand Assembly has grown from a showroom in the Cooper Design Space to a trade show featuring 60 upscale contemporary brands held on the building’s 11th floor.
Showroom Profile: Miilla/Monoreno
Los Angeles contemporary collection Miilla has a new home on the fifth floor of the California Market Center.
Showroom Profile: ShowroomFive21
The contemporary showroom started business in the California Market Center in 2008.
New Lines
The following new lines and new showrooms will be open during the Aug. 5–8 run of Los Angeles Fashion Market.
Naven
For years, twins Alexis and Kymberly McClay had their downtown Los Angeles corporate office separate from their showroom in the Cooper Design Space.
10Eleven
Betsee Isenberg’s new office has a window that perfectly frames the sign on the top of the historic Orpheum Theatre.
TSS Showroom
TSS Showroom, also known as Terry Sahagen Sales, was moved to the Cooper Design Space in 2008.
Citilife Clothing
Citilife Clothing makes fashions for the misses women’s market, and it will introduce new programs when the company opens a showroom for the August LA Fashion Market.
New Lines: The New Mart
New showrooms and new lines showing at The New Mart during the June 10-13 run of Los Angeles Fashion Market
New Lines: Academy Awards Building
New showrooms and new lines showing at the Academy Awards Building during the June 10-13 run of Los Angeles Fashion Market
New Lines: Gerry Building
New showrooms and new lines showing at the Gerry Building during the June 10-13 run of Los Angeles Fashion Market
New Lines: Cooper Design Space
New showrooms and new lines showing at the Cooper Design Space during the June 10-13 run of Los Angeles Fashion Market
