Vans Kicks Off Its 10th-Annual Custom Culture Competition
EVENTS
Now in its tenth year, the Vans Custom Culture campaign launched Jan. 2, affording an opportunity for high-school students to create extraordinary shoe designs for cash prizes from the Costa Mesa, Calif., action-sports apparel brand.
Salt Life Debuts First-Ever Women’s Swimwear Line
Swim/Surf
For years, Salt Life has concentrated on outfitting people active in die-hard water sports such as saltwater fishing, where its technical fishing shirts offer sun protection.
Seea Rides into SIMA Awards With Several Nominations
Seea’s SIMA Noms
Southern California surf brand Seea might be the independent label that makes the biggest splash at the 15th annual Surf Industry Manufacturers Association SIMA Awards.
Johnny Was: Carrying the Boho Look Over to Swimwear
Swimwear at Johnny Was
The world of Johnny Was is all about embroidered clothing with a certain boho look that has been a strong selling point for the Los Angeles label since it was founded in 1987.
Apparel Makers Feel the Rush to Bring in Goods From China Early
Import/Export
With additional tariffs on Chinese imports being threatened, Los Angeles clothing makers are feeling the pinch to bring in goods earlier to save money.
The/Studio’s On-Demand Platform Wants to Reduce Turnaround Time for Apparel
On-Demand Efficiency
Now in its fifth year, Los Angeles–based The/Studio is gaining momentum by streamlining apparel production with its product-development and on-demand manufacturing platform.
Power 2 The Flower: Cultivating a Community of Female Artisans
Swim/Surf
After 18 years of working in private-label swimwear, Esther Maya, the owner and creative director of RW Designs, Inc., wanted to start her own line. With a Los Angeles–based team of 12 to 15 employees, Maya set out to create a brand that celebrates women.
Revly: Building Confidence Through Simple Cuts in Swim
Swim/Surf
While swimwear brand Revly launched in June 2018, its mission was established in 2017 when San Diego native and former Division I volleyball player Jordan Robbins started writing a blog confronting the body-image issues she and her friends experienced.
Snapper Rock Grows Its U.S. Presence With Hire of DeAnna Lamphere
Swim/Surf
As safety becomes more stylish, swimwear brand Snapper Rock is carving out a large area of the swimwear industry for its line of apparel, which offers UPF 50+.
Furla Opens 1st California Store at South Coast Plaza
Italian accessories house Furla opened its first California shop Jan. 3.
Not of This Earth by Tracey Mills Launches Exclusively With PacSun
FASHION
After working with celebrities such as Kanye West and Rihanna, fashion entrepreneur Tracey Mills has launched Not of This Earth—a new brand available exclusively through PacSun.
Juicy Couture Going to South Korea
Retail
Juicy Couture will see shops-in-shops in South Korea by 2020.
Oshen Active Debuts Line Made With Bamboo-Based Fabric
MANUFACTURING
With the launch of its "not from plastic" line, Marina Del Rey, Calif.-based Oshen Active brings more eco-friendly options to activewear.
The Mighty Company & Ilaria Urbinati Go For the Breakup
There’s a song that says “Breaking Up is Hard To Do,” but maybe the jackets from the Breakup Collection will help.
A Strong Holiday Shopping Season Rings In Change
Holiday-Shopping Wrap-up
Sales for the 2018 holiday season were the strongest they have been in the past six years, rising 5.1 percent over last year’s holiday sales and totaling $850 billion, according to Mastercard SpendingPulse, a research division for Mastercard.
Traditional Wholesaler-Retailer-Manufacturer Fashion Relationships Undergo an Evolution
The Retail Evolution
It’s been a time of shake-ups for the apparel business.
The Most-Popular California Apparel News Stories of 2018
Manufacturing
This year was filled with a raft of news about how U.S. tariffs on Chinese goods were affecting the U.S. apparel and textile industry, and that news occupied a lot of our readers’ attention.
Cherokee Announces Deal With the Batra Group for Tony Hawk License
Manufacturing
Cherokee Global Brands, a Southern California brand-management company, announced it has signed a deal with the Batra Group for a licensing agreement to sell the Tony Hawk brand for apparel and accessories in Europe, the Middle East and Africa.
