FASHION
Johnnie-O Drives It Forward, Celebrates 20 Years
By Kelli Freeman, Contributing Writer | August 14, 2025
From just wanting to manufacture “a great polo” to a full line of golf apparel and gear, the California-based premium lifestyle brand Johnnie-O marked its 20th anniversary this year with limited-edition releases, standout collaborations and new category launches, including womenswear.
PacSun, Paris Hilton Celebrate ‘Infinite Icon’ With New Collection
California brand PacSun and Paris Hilton have launched a new merchandise collection to complement the release of the celebrity’s latest album, “Infinite Icon.” PacSun partnered with Hilton’s 11:11 Media on the collection.
American Rag Cie, Denim Dudes’ Nothing New Supports L.A. Brands
California retail mainstay American Rag Cie and denim consultancy firm Denim Dudes have partnered on an initiative named Nothing New to highlight reworked vintage pieces designed by seven emerging Los Angeles brands.
New Showrooms and Lines
New Showrooms and Lines
Luxury L.A. Brand Grayscale Debuts Womenswear Collection
Grayscale, the luxury bespoke suit brand designed and founded by Los Angeles native Brandon Gray, has debuted a womenswear collection at its new Grayscale Showroom.
Yella Activewear Encourages Movement Through Luxurious Fabrics
Making activewear in a luxurious hand is Daniella Mizrahi’s mission, and the founder of Yella Activewear continues to raise the bar on the standards for her Los Angeles–based brand.
New Active Brand Alamae: Like Mother, Like Son
The aisles were filled with excitement at Surf Expo, held Sept. 8–10 at the Orange County Convention Center in Orlando, Fla. The watersports and coastal-lifestyle trade show had an energetic, fun and upbeat vibe reminiscent of pre-pandemic times.
Catherine Gee Illustrates Growth, Brand Evolution With Fall 2022 Collection
For her Fall 2022 collection, Santa Barbara, Calif.–based Catherine Gee expanded upon her signature looks to embrace the cool-weather urban woman. Staying true to her aesthetic, she has created new ways to wear Catherine Gee.
Homme + Femme Highlights Black History of Kentucky Derby
Los Angeles–based Homme + Femme’s recent collection in collaboration with Churchill Downs and the Kentucky Derby celebrates the rich legacy of Black jockeys, recognizing that 15 of the first 28 winning Kentucky Derby jockeys were Black.
Lee and The Hundreds Collaborate for Second Capsule Collection
Denim brand Lee has partnered with streetwear brand The Hundreds on a new capsule collection that paves the way for future trends and offers fresh takes on classic silhouettes that combine the heritage of Lee with streetwear aesthetics and bold colors.
New Lines
New Lines
New Lines
New lines and showrooms
New Lines
New Lines
New Lines
New Lines
New Lines
New Lines
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