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FASHION

New Active Brand Alamae: Like Mother, Like Son

By Christian Chensvold, Contributing Writer | September 29, 2022

The aisles were filled with excitement at Surf Expo, held Sept. 8–10 at the Orange County Convention Center in Orlando, Fla. The watersports and coastal-lifestyle trade show had an energetic, fun and upbeat vibe reminiscent of pre-pandemic times.

Sandy Jang, Sweet Rain and Alice Blue

Sandy Jang, Sweet Rain and Alice Blue

Sandy Jang has been producing young contemporary fashions for 15 years under the labels Sweet Rain and Alice Blue. For the upcoming March 16–19 run of Los Angeles Fashion Market, Jang will introduce her eponymous premium collection.

Showroom Profile: Necessitees

Showroom Profile: Necessitees

When her CMC lease expired last year, Hallie Shano decided to move across the street to the seventh floor of The New Mart, opening a 1,200-square-foot space that is even brighter than her old space—if that is possible.

Showroom Profile: Frnch Label

Showroom Profile: Frnch Label

The B-wing of the California Market Center’s fifth floor just got a little more French with the opening of a new brand, Frnch Label, a young contemporary line designed in France and Los Angeles and produced in Asia.

Showroom Profile: Tivoli Paris Collections


Showroom Profile: Tivoli Paris Collections


For her very first independent showroom, Smadar Elkayam chose to be in the Gerry Building, where other showrooms carrying European lines are located.

Showroom Profile: Research and Development

Showroom Profile: Research and Development

Candice Clark, owner of the Research and Development showroom in the Cooper Design Space, shared a showroom on the building’s second floor for about a year and a half but found she was outgrowing the space for her four collections: Just Female, Diarte, Della and Callahan.

Showroom Profile: Summer Somewhere

Showroom Profile: Summer Somewhere

Virginia native, opened her showroom, Summer Somewhere, in the Cooper Design Space in June. With the help of Richard Ruiz, stylist for Mara Hoffman, Spigel transformed the lofty corner space into a beach oasis, complete with a hammock hanging over a sandbox and display tables made from vintage surfboards.

Los Angeles Fashion Market Spring 2015: New Lines

New Lines Directory

Showroom Profile: Shu Shu Showroom

Showroom Profile: Shu Shu Showroom

Darlier this year, Hsu decided to make her life more manageable by shutting down her New York showroom and transferring it to Los Angeles.

Showroom Profile: Summer Somewhere

Showroom Profile: Summer Somewhere

Virginia native, opened her showroom, Summer Somewhere, in the Cooper Design Space in June. With the help of Richard Ruiz, stylist for Mara Hoffman, Spigel transformed the lofty corner space into a beach oasis, complete with a hammock hanging over a sandbox and display tables made from vintage surfboards.

Showroom Profile: Allen Allen

Showroom Profile: Allen Allen

Open. Fresh. Light. That’s how Kari Carpino describes the new showroom for Los Angeles–based casual contemporary line Allen Allen, which, Carpino said, is a good match with the Allen Allen personality.

Showroom Profile: W5 Concepts

Showroom Profile: W5 Concepts

For Karyn Kim, the questions all designers should ask themselves can be boiled down to a few Ws.

New Lines

The following new lines showing at Los Angels Fashion Market.

Opening at LA Market

Opening at LA Market

After testing the U.S. waters over the last year, French denim brand Skylton is putting down roots with the opening of a new showroom at the California Market Center.