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FASHION

New Active Brand Alamae: Like Mother, Like Son

By Christian Chensvold, Contributing Writer | September 29, 2022

The aisles were filled with excitement at Surf Expo, held Sept. 8–10 at the Orange County Convention Center in Orlando, Fla. The watersports and coastal-lifestyle trade show had an energetic, fun and upbeat vibe reminiscent of pre-pandemic times.

 Zero Degrees Celsius

Zero Degrees Celsius

An abundance of light streams in through the south-facing windows of the new showroom for the Zero Degrees Celsius line.

 Agent Icon

Agent Icon

After many years on the 12th floor of The New Mart, the Agent Icon showroom moved in in June to a new space on the second floor of the Cooper Design Space, where light filters into the bright space through the trees lining Los Angeles Street.

Showroom Profile: Lynn Girard

Showroom Profile: Lynn Girard

After 36 years of running a showroom in the California Market Center, Lynn Girard thought it was time for a change.

New Lines

The following new lines and new showrooms will be available during the March 16–20 run of Los Angeles Fashion Market. (Note: Not all showroom buildings are open all days. Please check Apparelnews.net for correct start and end dates for each building.)

Le Frenchlab

Le Frenchlab

Le Frenchlab launched in August and is distributing and marketing the “new generation” of French designers, said founder Emmanuelle Rienda.

Noella Showroom

Noella Showroom

She had worked for the Cooper-based Simon Showroom since 2010, and, when Vets decided to start her own multi-line showroom in August 2013, she had her heart set on staying at the Cooper.

The Village Showroom

The Village Showroom

Tina Fleming and her partner Shanon Martin have branched out to their own 1,200-square-foot showroom on the eighth floor of The New Mart.

T&A Showroom

T&A Showroom

Tim Padilla and Alfred Davis opened their T&A Showroom more than five years ago in the 824 Building, the wholesale building located just north of the intersection of Ninth and Los Angeles in the Los Angeles Fashion District.

Core Showroom

Core Showroom

Nestled on the 10th floor of the Cooper Design Space, Core Showroom is stepping out on its own, moving to suite 1014 after sharing space in suite 1008 for a few years, said Jillian Kirk, Core’s owner.

Bob Ditchik and Associates/The H.E.M. showroom

Bob Ditchik and Associates/The H.E.M. showroom

The Jan. 13–16 run of Los Angeles Fashion Market will be the first market for Bob Ditchik and Howard Meyers in their space at The New Mart after the two spent decades—three for Ditchik and two for Meyers—in the California Market Center.

Vertigo Showroom

Vertigo Showroom

The Vertigo showroom has only been open in the Gerry Building for a few months, but the line has been around for decades.

New Lines at LA Fashion Market

New Lines

New Lines

The following new lines and new showrooms will be open during the Oct. 13–17 run of Los Angeles Fashion Market. (Note: Not all buildings are open all days. Please check Apparelnews.net for correct start and end dates for each building.)

Showroom Profile: Kristi Williams Sales

Showroom Profile: Kristi Williams Sales

If things look a little crowded in the sixth-floor showroom of Kristi Williams, it’s because the space is shared by four reps who have carved out a different niche in the fashion world.

Profile: Brand Assembly

Profile: Brand Assembly

In less than two years, Brand Assembly has grown from a showroom in the Cooper Design Space to a trade show featuring 60 upscale contemporary brands held on the building’s 11th floor.