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In Eco Category, Aura7 Activewear Is Focused on Sustainability, Local Manufacturing

Approaching her new eco-activewear line Aura7 Activewear in the same manner as she lives her life, Franciska Bray-Mezey believes that performing good works will yield positive results. As an Orange County, Calif., yoga instructor and lifelong enthusiast of the discipline who has served the local community for 10 years, she began offering complimentary classes online to help her clients cope with the COVID-19 pandemic. After launching Aura7 Activewear in Orange County, Calif., in August, Bray-Mezey remains optimistic for the brand.

Industry Focus: Technology—How Apparel-Technology Companies Could Reset the COVID-19 ‘Time Machine’

As consumers adapted to a new way of life with most of their shopping conducted through e-commerce, businesses that viewed this method of selling as uncharted territory learned quickly in order to survive. With almost nine months of COVID-19 under its belt, the apparel industry is rebooting, and, while the most-basic technologies have kept businesses relevant during this time, they will again have to adopt advanced methods of creating and selling apparel to remain agile, reduce waste and accommodate a changed, post-pandemic consumer.

Walking the Line Between Necessity and Creativity

The world we know is undergoing a necessary transformation, speeding up toward more-responsible consumption. Faced with this new economic and ethical crisis, we must think about tomorrow’s fashions, which we are no longer compelled to endlessly reinvent.

CFMB Criterion From Textile Exchange Outlines Environmental Impact

The sustainable-fiber-and-materials-sourcing nonprofit Textile Exchange announced Dec. 2 that it is introducing a new criterion to its Corporate Fibers & Materials Benchmark that will afford greater insight regarding the impact on biodiversity caused by apparel companies.

Digital Commerce Grows in a Black Friday Marked by Change

The official holiday-shopping season began the day after Thanksgiving with Black Friday on Nov. 27 and continued into Cyber Monday on Nov. 30, with e-commerce experiencing strong gains as retailers and consumers continue to experience challenges.

Promenade 2035 to Offer More Retail in Woodland Hills

A unanimous Los Angeles City Council vote recently gave a green light for final plans of Promenade 2035, a more-than-$1-billion mixed-use project that is scheduled to be constructed on the site of the now-shuttered Promenade retail center in Los Angeles’ Woodland Hills neighborhood.

Inside the Industry

Impact Fashion Unveils Virtual Holiday Party

Since 2015, Impact Fashion has provided a forum for sustainable, ethical and vegan brands. For its 2020 Holiday Pop-up shop and party, it’s going virtual.

‘Discover the SDGs’ Virtual Event to Support Decade of Action

Showing its support for the United Nations Sustainable Development Goals, the Conscious Fashion Campaign launched its virtual event and exhibition “Discover the Sustainable Development Goals—To Power the Decade of Action” on Dec. 1. The event will run until Dec. 30.