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Good Times Might Be Coming Back for Surfwear

By Andrew Asch | August 23, 2018

The surf industry might be catching a big wave for the rest of 2018, said market-research company ActionWatch.

What’s Next for Boardriders?

With the announcement of Boardriders Inc.’s purchase of Billabong International, the surf business’s two biggest rivals are now on the same team, which means people in the surf industry are asking whether the deal is going to be a wave that lifts all boats or if it is going to be a wipeout.

Boardriders Acquires Billabong

Two big surfwear companies will be riding the waves together.

First-Time Designer Makes a Splash with Paradise Ranch Designs

Kristyn Goddard, the designer and owner of Paradise Ranch Designs, dreamed of buying swimwear that could be as alluring as a Hollywood starlet’s portrait from the 1940s and 1950s yet not reveal too much of a woman’s body.

B.Swim Charts a New Course

When Sunsets Inc. wanted to take its B.Swim brand in a different direction, it hired Stephanie Graves to set the course for the label.

Free Bella: Sustainable Swimwear at a Reasonable Price Point

Francesca Lagudi was still in fashion school when she launched her swimwear line, called Free Bella, two years ago.

Lolli Swim: All Things Gidget and More

As a kid growing up in Upland, Calif., Vy Nguyen swam practically every day. If she wasn’t in a swimming pool, she was at the beach. “I was just obsessed with swimming and the beach,” said the founder of Lolli Swim.

Beach Scene Miami

Miami Beach Scene

Beach Scene Los Angeles

Beach Scene Los Angeles

Los Angeles Beach Scene

Lost Finds Territory for New Stores

Lost, a surf brand that’s about 25 years old, initially defined itself as a company that makes world-class surfboards bearing the logo …Lost. But over the last few decades, the brand has evolved beyond surfboards to surfwear with plans for retail expansion.

2017 Newsmaker: After Bankruptcy, Quiksilver Changes Name and Goes on the Offense

About a year after emerging from Chapter 11 bankruptcy protection, Quiksilver Inc., which had been one of the world’s dominant surf brands since the late 1970s, changed its corporate name.

Z Supply Taps Maui and Sons for Icons of Culture

Z Supply Taps Maui and Sons for Icons of Culture

After taking a look at classic surf heritage brands Ocean Pacific and Gotcha, Irvine, Calif.–based Z Supply LLC has unveiled the next brand in its Icons of Culture series: Maui and Sons.

Footwear Brand Sanuk Slides Into Apparel

Footwear Brand Sanuk Slides Into Apparel

After more than two decades of making flip-flops and footwear for the surf and beach crowd, the Sanuk brand is trying apparel.

LA Swim Week Starts on Irreverent Note

LA Swim Week Starts on Irreverent Note

For its second run at the Skirball Cultural Center in West LA, the Los Angeles Swim Week fashion shows started on an irreverent note.

Reef Founder Aguerre Brings Wild Style to Waterman’s

Reef Founder Aguerre Brings Wild Style to Waterman’s

Reef brand founder Fernando Aguerre ushered in the irreverent sartorial style of the annual Waterman’s when he arrived at the inaugural event in 1993 wearing a sarong and a 1920s-era vintage dinner jacket.

 Cruise 2018 on the Runways

Cruise 2018 on the Runways

Miami Beach once again became the epicenter of swim fashion when the swim trade shows—Miami SwimShow, Hammock and Cabana—opened their doors while runway producers Swim Miami, Funkshion and Art Hearts Fashion hosted more than 50 catwalk shows showcasing Cruise 2018 collections.