INDUSTRY ISSUES
Planning Swim Strategy for Year-Round Success in a Season-Specific Category
By Dorothy Crouch, Contributing Writer | May 8, 2025
California Apparel News asked swim-industry insiders: What is the single most-important piece of advice you feel is crucial for your associates, colleagues and peers to plan a successful swim strategy for the remainder of the year?
Coterie Brings Glamour Back to the Eden Roc
Destination:Miami by Coterie was held July 16–18 at the iconic Eden Roc in Miami Beach, Fla. This famed hotel, built in 1955, has an impressive history welcoming guests such as Frank Sinatra and Elizabeth Taylor among the impressive list of stars who graced this stunning Miami beach resort.
SwimShow Celebrates 40th Year in Miami
Held July 16–18 at the Miami Beach Convention Center in Miami Beach, Fla., SwimShow drew an international fashion community ready to jump into summer as Miami heated up for this yearly fashion event.
Sustainability, Diversity and Inclusivity at Miami Swim Week
As always, Miami Swim Week has proven to be the industry’s hottest event of the year, able to bring together the most notable swimwear brands, buyers, retailers, influencers and fashion editors from across the globe for a full week of activations, runway presentations and leading trade shows for the swimwear market.
Wouldn’t It Be Lovlei?
It only took about a century for Hoffman California Fabrics to launch a brand, but good things are worth waiting for. “We were always just so busy and just didn’t have the manpower,” said Robin Hoffman-Haack, a fourth-generation co-owner of the 98-year-old company.
Signed By McFly
Bronx, New York–based designer Mugzy McFly has expanded his collection Signed By McFly. Launched as a T-shirt business in 2013 with no investors and just a $1,000 credit limit, it has grown to include hats, hoodies, body sets, moto and cargo pants—and now, finally, swimwear.
Kamari Swim
Miami has its own expression of beach culture, which Kamari Swim embraces wholeheartedly. That means bright colors and bold, sexy styling, meant to make women feel confident and comfortable in their own bodies.
Elomi
Elomi, a Korea-based lingerie and swimwear brand designed for fuller figures, has partnered with Hyosung, the world’s largest manufacturer of spandex, for an elegant new swim collection made from Hyosung’s creora highclo spandex.
Bay 2 Swimwear
Inspired by the beaches of New York City—yes, New York has beaches, too—Bay 2 Swimwear was founded by Jillian Bardo, an experienced lifeguard and lifelong lover of sand and sea.
Los Angeles Swim Week Returns to L.A.
Art Hearts Fashion has announced it is set to host Los Angeles Swim Week June 11–14.
Surf Expo Brings Together Brands, Buyers, Changemakers for Good Business
At its recent January edition, the Emerald-produced board- and ocean-sports show Surf Expo returned to the Orange County Convention Center in Orlando, Fla., welcoming buyers, brands, ocean conservationists and those who embrace the surf and beach culture.
Ruby Ribbon Debuts New Swim Collection
Reentering the swimwear market after a hiatus, women’s intimates, shapewear and athleisure brand Ruby Ribbon recently debuted its new collection in the category.
Active Collective and Swim Collective Set the Tone for a Positive Year
The Pasea Hotel & Spa in Huntington Beach, Calif., was the site of the Swim Collective and Active Collective shows Jan. 10–11.
Swim Is In at California-Lifestyle Brand Bella Dahl With New Launch
Known for its cool Southern California style, Los Angeles women’s brand Bella Dahl took a plunge further into the Golden State culture as it launched its first swim collection.
Newsmakers 2021: Fashion-Forward Swiminista Focuses on Protecting the Earth
At the beginning of 2021, Andréa Bernholtz, founder of the Calabasas, Calif., swimwear brand Swiminista,forecasted how consumers would begin moving away from the seclusion that defined 2020, drawn outdoors by nature’s beauty.
