Jams World, Founded by California Surfer Dave Rochlen, Turns 60
By Dorothy Crouch, Contributing Writer | August 8, 2024
Hawaii-based surf brand Jams World is celebrating 60 years in business, and company President Pua Rochlen continues the legacy started by his late father, Santa Monica, Calif.–raised surfer Dave Rochlen.
Wouldn’t It Be Lovlei?
It only took about a century for Hoffman California Fabrics to launch a brand, but good things are worth waiting for. “We were always just so busy and just didn’t have the manpower,” said Robin Hoffman-Haack, a fourth-generation co-owner of the 98-year-old company.
Signed By McFly
Bronx, New York–based designer Mugzy McFly has expanded his collection Signed By McFly. Launched as a T-shirt business in 2013 with no investors and just a $1,000 credit limit, it has grown to include hats, hoodies, body sets, moto and cargo pants—and now, finally, swimwear.
Kamari Swim
Miami has its own expression of beach culture, which Kamari Swim embraces wholeheartedly. That means bright colors and bold, sexy styling, meant to make women feel confident and comfortable in their own bodies.
Elomi
Elomi, a Korea-based lingerie and swimwear brand designed for fuller figures, has partnered with Hyosung, the world’s largest manufacturer of spandex, for an elegant new swim collection made from Hyosung’s creora highclo spandex.
Bay 2 Swimwear
Inspired by the beaches of New York City—yes, New York has beaches, too—Bay 2 Swimwear was founded by Jillian Bardo, an experienced lifeguard and lifelong lover of sand and sea.
Los Angeles Swim Week Returns to L.A.
Art Hearts Fashion has announced it is set to host Los Angeles Swim Week June 11–14.
Surf Expo Brings Together Brands, Buyers, Changemakers for Good Business
At its recent January edition, the Emerald-produced board- and ocean-sports show Surf Expo returned to the Orange County Convention Center in Orlando, Fla., welcoming buyers, brands, ocean conservationists and those who embrace the surf and beach culture.
Ruby Ribbon Debuts New Swim Collection
Reentering the swimwear market after a hiatus, women’s intimates, shapewear and athleisure brand Ruby Ribbon recently debuted its new collection in the category.
Active Collective and Swim Collective Set the Tone for a Positive Year
The Pasea Hotel & Spa in Huntington Beach, Calif., was the site of the Swim Collective and Active Collective shows Jan. 10–11.
Swim Is In at California-Lifestyle Brand Bella Dahl With New Launch
Known for its cool Southern California style, Los Angeles women’s brand Bella Dahl took a plunge further into the Golden State culture as it launched its first swim collection.
Newsmakers 2021: Fashion-Forward Swiminista Focuses on Protecting the Earth
At the beginning of 2021, Andréa Bernholtz, founder of the Calabasas, Calif., swimwear brand Swiminista,forecasted how consumers would begin moving away from the seclusion that defined 2020, drawn outdoors by nature’s beauty.
Boardriders Inc. Appoints New Global Chief Operating Officer
Boardriders Inc., the company that designs, produces and distributes apparel under the brands Billabong, DC Shoes, Element, Quicksilver, ROXY, RVCA and VonZipper, has announced the appointment of Deborah Palmer Keiser as global chief operating officer.
Surf Expo Supports Watersport and Beach-Lifestyle Communities
During its Sept. 9–11 run, event producer Emerald’s Surf Expo show returned to the Orange County Convention Center in Orlando, Fla.
At Faena Forum, Miami Swim Week Powered by Art Hearts Fashion Brings the Heat
During its run July 8–11, Miami Swim Week Powered by Art Hearts Fashion showcased designers whose garments epitomized the atmosphere of the hot, provocative edginess for which the city is known.
