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WATERWEAR

Building a Better Boardshort

By Andrew Asch | August 28, 2014

Modern surfing was born in Hawaii, took root in California and spread across the world. Since its early days, surfers have been on a quest to find the right gear to wear while surfing.

Cruise Watch

Cruise Watch

When swimwear designers showcased their latest Cruise ’15 collections in July in Miami Beach, several key trends stood out. Look for everything from laser-cut details, activewear silhouettes and edgy leather to color trends such as yellow, gray, and pastel shades of pink and blue.

Surf Alternative

Surf Alternative

For Joe Huebner, the spirit of fun, which was one of the touchstones of the surf scene, is being ignored by a culture obsessed with competition.

Luxury From Fit to Fabric to Finished Details

Luxury From Fit to Fabric to Finished Details

A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.

Surf Pop-Up at Ron Herman

Surf Pop-Up at Ron Herman

With surf music playing in the background and boards being shaped on site, new surf label Vissla showcased its debut collection on Aug. 2 with a pop-up shop at the Ron Herman boutique at the Fred Segal boutique compound in Los Angeles.

Val Surf Shutters in Pasadena

Val Surf, one of California’s pioneering boardsports shops, is scheduled to close its Pasadena, Calif., location by the end of this month, leaving the retailer with four locations, said Mark Richards, a co-founder of the family-owned retailer.

Fashion: Swimming Pool

Fashion: Swimming Pool

Prepare for a chic getaway with Cruise ’15’s bright, eclectic mix of swimwear. Here are some of the hottest looks to wear poolside.

Flirty and Cool

Flirty and Cool

Fans of the HeartSoul juniors line will soon find a collection of swimwear and coverups following a licensing agreement between Gardena, Calif.–based Big Strike, owners of the HeartSoul brand, and Miami-based swim maker In Gear Fashions Inc.

Comfort, Confidence and Summer Memories

Comfort, Confidence and Summer Memories

When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.

A Brand Between Land and Sea

A Brand Between Land and Sea

Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.

Creative Cooperation

Creative Cooperation

Venezuelan-born sisters Maria and Lucia Rivas were inspired by fashion since they were young, and the two moved to the United States to continue their education at the Art Institute of Fort Lauderdale in Florida.

Islands in the Stream

Islands in the Stream

Designing swimwear and running a swimwear company are worlds apart. So why shouldn’t a swimwear designer’s studio be a world apart from corporate headquarters? Many are.

Los Angeles Swimwear Maker Belusso to Make Colorful Splash in Miami

Los Angeles Swimwear Maker Belusso to Make Colorful Splash in Miami

Inspired by the luxe beaches and resort lifestyle of the French Riviera and coastal Florida, Belusso was established six years ago in Los Angeles.

Quiksilver Posts 9 Percent Drop in Net Revenue

Surf giant Quiksilver Inc. reported declines of 9 percent in net revenue for its second quarter for fiscal 2014, released on June 2.

The Surf Shop In a Town With No Waves

The Surf Shop In a Town With No Waves

Seventh Wave Surf Shop attempts the seemingly impossible. It’s a surf shop in a town with no waves. Its specialty is showcasing independent surf brands looking for space in a very crowded market.

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