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Surf Expo Dodges Hurricane to Showcase Summer 2018 Collections

By Hope Winsborough, Contributing Writer | September 21, 2017

There were no registration lines at 9 a.m. on the opening day of Surf Expo and few vehicles in the massive parking lots at Orlando’s Orange County Convention Center.

Reef Founder Aguerre Brings Wild Style to Waterman’s

Reef Founder Aguerre Brings Wild Style to Waterman’s

Reef brand founder Fernando Aguerre ushered in the irreverent sartorial style of the annual Waterman’s when he arrived at the inaugural event in 1993 wearing a sarong and a 1920s-era vintage dinner jacket.

 Cruise 2018 on the Runways

Cruise 2018 on the Runways

Miami Beach once again became the epicenter of swim fashion when the swim trade shows—Miami SwimShow, Hammock and Cabana—opened their doors while runway producers Swim Miami, Funkshion and Art Hearts Fashion hosted more than 50 catwalk shows showcasing Cruise 2018 collections.

Waterwear Cruise 2018 Textile Trends

Textile Trends

Sun, Sand, Surf and Sports

Sun, Sand, Surf and Sports

Los Angeles’ Venice Beach is world famous for its crowds of sun lovers and fitness buffs.

Siloett Gets a Made-for-TV Makeover

With decades of swim business experience and a label on the rocks, the Handy family found an avenue to rebrand and rebuild on reality TV.

Swim Designers Forecast Cruise ’18 Trends

Swim Designers Forecast Cruise ’18 Trends

From travel lust to Wonder Woman–inspired power suits, beachwear is being influenced by all manner of pop culture. This season, we caught up with designers from Bondi Beach to Lima, Peru, and the shores of SoCal to find out the latest trends for Cruise ’18.

Z Supply: Classic Styles in Figure-Flattering Fits

Z Supply LLC, the Irvine, Calif., maker of Z Supply fashion basics, is diving into its first swim collection for Spring 2018. Combining sleek, figure-flattering looks in a nylon/spandex fabric, the launch collection will include 10 bikinis and one-piece styles.

Horizon Swim: A Swimwear Label With a Personal Touch

By day, Jessi Taylor is an executive assistant at a Los Angeles advertising company. By night she is a swimwear designer who makes her own patterns and sews her own swimsuits—one by one—for her line called Horizon Swim.

Drupe: Around the World With an International Staff:

When Mireya de Andrés told her parents she was quitting her banking job in Geneva, Switzerland, to start a fashion line, they thought she was crazy. Fashion seemed to be on the flip side of the finance world.

Swimming in a New Direction

Swimming in a New Direction

Tori Praver modeled for the Sports Illustrated swimsuit edition in far-flung locales such as the Canary Islands off of Spain, her home island of Maui, and Turks and Caicos in the Caribbean. This year she is going to be modeling for her own brand.

Old Bull Lee: After Walk Shorts, Try Surf

Rent a Manhattan Beach address, and it might only be a matter of time before you are in the surf business.

Action Sports Vet Smith Joins Boardriders

Nate Smith was named president of the Americas region for Boardriders Inc., the Huntington Beach, Calif., parent company of Quiksilver, Roxy and DC Shoes.

Patagonia’s Bikinis and Board Shorts Hit the Fair Trade Trail

Patagonia, the California outdoor-apparel company known as one of the first U.S. clothing companies to embrace the environment, is taking bikini and boardshorts production to a new level.

Dock & Bay Dives Into Active With Eco-Friendly Collection

Dock & Bay Dives Into Active With Eco-Friendly Collection

Lightweight, microfiber towel maker Dock & Bay has a new collection with a sustainable story behind it.

Obituary: Wetsuit Pioneer Jack O’Neill, 94

Jack O’Neill, founder of the surf brand O’Neill, died on June 2. He was 94.