By Andrew Asch | November 7, 2019
When it was announced on Oct. 29 that Nike Inc. had sold the influential Hurley International brand, it was the latest deal that had many surf watchers questioning the direction of the surf industry.
After 18 years of working in private-label swimwear, Esther Maya, the owner and creative director of RW Designs, Inc., wanted to start her own line. With a Los Angeles–based team of 12 to 15 employees, Maya set out to create a brand that celebrates women.
While swimwear brand Revly launched in June 2018, its mission was established in 2017 when San Diego native and former Division I volleyball player Jordan Robbins started writing a blog confronting the body-image issues she and her friends experienced.
As safety becomes more stylish, swimwear brand Snapper Rock is carving out a large area of the swimwear industry for its line of apparel, which offers UPF 50+.
The surf industry might be catching a big wave for the rest of 2018, said market-research company ActionWatch.
With fringe and lace, Joyce Azria plans to bring French flair to her new California swim line.
After 13 years of helming lingerie and swim departments for brands such as Victoria’s Secret and Guess, Sharleen Ernster wanted to make her own design statement.
Vivek Agarwal joined a swimwear club he wishes weren’t so exclusive.
For Seven ’til Midnight, the third time is the charm when manufacturing swimwear. The lingerie manufacturer introduced a boutique swimwear line years ago, but the company’s focus was forced to shift when the economy crashed.
After moving to New York from Stockton, Calif., Diane Walker studied design at the Pratt Institute in Brooklyn. A 15-year career in creating private-label designs for brands gave Walker a solid foundation for launching the swim and activewear company Sweenie Manufacturing Corp. with Stacey Demar, a membership director at theChelsea Piers Sports Center.
As an active woman who has a larger bust size, Shilpa Rajpara’s mission was to create swim styles for women who need supportive, attractive designs. Reflecting on her career spanning 14 years, she remembers trying to introduce designs that would make women more comfortable in swimwear.
With a new chief executive at the helm, Lunada Bay is stepping out with some new labels in the mix as the Southern California company continues to grow.
California Apparel News Contributing Photographer Tim Regas checked out the sandy scene to capture the latest looks in beachwear.
From feminine frills to sportswear-inspired cover-ups, designers are delivering the hottest trends for Cruise ’19.
Manhattan Beachwear, one of the largest swimwear manufacturers in the United States, said it will be designing and distributing women’s swimwear for BCBGMaxAzria and BCBGeneration. The collection will launch globally for Fall 2018.